Summarize the 7 reasons that might lead to a drop in rankings

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For small and medium-sized webmaster, from the search engine traffic to stand the overwhelming majority. The ranking of keywords determines the number of traffic from the search engine. So none of us want to work hard to go up the keyword rankings down. In the actual work also should try to avoid such a situation, the following summary of some can lead to the decline of keyword ranking reasons.

First, server instability

This is more common, the search engine for the stability of the server requirements are very high, especially Baidu search. If the spider crawling, the server often problems, then the site is likely to be down the right, keyword ranking decline is inevitable. Therefore, the site must choose a stable server.

Second, be overtaken by competitors

Competition is no time away, ranking also so, the site does not have any problems, normal daily doing a reasonable job. But it is possible that your competitors in the optimization of more than their own, the other side of the keyword rankings rise and exceed us, naturally our ranking will decline. In order to maintain the ranking, the daily optimization maintenance work must be in place. Otherwise, we may not go backwards, but others are moving forward.

Third, the optimization of their own website over, cheating behavior

I have made a mistake, a keyword has a good ranking, but I want to let it row better, so stack keywords, and in the footer template added to the keyword in the chain, the whole station anchor text link to the home page. The result is, of course, considered by search engines as cheating, with no trace of keyword rankings. For example, to illustrate a point, appropriate optimization, do not rush, too much optimization. Otherwise it will meet extremes.

Four, website revision or change procedure

The site will bring a certain early revision of the right to drop, in this period of time may lead to decline in keyword rankings. This depends on the degree of specific website revision. General small revision, will not have too much problem, if the small revision will lead to the key words drop more powerful, then the site itself weight is not high. In addition, the replacement of the website program is a major operation, the right to drop is inevitable, the keyword ranking drop is also a big probability event, usually put into the sandbox is also very possible. As little as possible revision, do not change procedures.

The collection false original causes the website to drop the right

This is also more common, a large number of data collected if not able to do false original work, then the right to be down is very possible. Naturally leads to lower rankings. The solution is to improve the quality of the content, the amount of data collected not too large, as far as possible to do false original. It's best to write original content.

Search engine update, algorithm change

Search engine algorithm is always changing, ranking how to calculate, search engine said that we can not control its algorithm, but we can guarantee the quality of their site. High quality content, high quality links. Quo。 Can guarantee these two points, will not be afraid again.

The search engine itself has a problem

This is not a lot, and we do not have much relationship, we do not say.

A simple summary of the seven points, keyword ranking is mainly in the site weight itself and optimize the level. So improve the weight of the site itself and reasonable optimization is kingly. Station: http://www.51dayday.com/reprint please keep the link.