Summarizing the road of medical Network marketing in one year how to promote the platform well

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

has been in the internet age for many years, as a medical institution, if there is no decent site, it is out. I am currently in a company engaged in medical network marketing, not a success, but also a little bit of something to share with you.

I have been wandering on the edge of the Internet, and finally one day someone brought me in. And one came in is the medical industry search engine marketing, that is, SEM. At that time was quite confused, belonging to the two monks. Then I have been groping and groping ah. There is always a project in hand, but the project has been changing, a lot of uncertainties. This is like doing SEO but get a 3 seconds to lose 2 packets of web site space, is very annoying. I was mainly doing is the real SEO, or say and SEO Welt bar. With the current perspective that will indeed be only to do within the chain and external links, has been doing, every day will send a lot of outside the chain, at that time even what is the weight of what is the anchor text do not understand. Feel sent out is successful, but the effect has been tepid (because do the inner chain and outside the chain now look at is not qualified products, belonging to the cottage goods). This has been done for six months or so, suddenly our leaders to meet, the meeting said, you see XX Hospital, why people rank so good? I went up to see, indeed ah, place name + keywords The first page is all people, there is nothing about us! How can there be traffic in this situation? But a closer look I also found the problem: the original business platform and classification information, basically do not have their own site rankings. So here's a way to do what I'm doing and probably will be doing in the future, which is to send business platforms and classified information:

Business Platform:

is usually a large industry site, the weight is relatively high, Baidu included very fast, because of the information, the overall flow will usually be very large. There are a lot of seconds to receive the platform, such as good speakers, old guest nets and so on. There have been many platforms before, but many have been killed, such as the Hundred nets and dragon business. Hundred Network is down the right, and easy dragon business in order to avoid their own also suffered the right to drop a lot of medical information. Notice here that there are platforms that need to be charged, and some platforms are free. Free of a lot of software can be used to release the way to save manpower, but the author clumsy, did not find a better mass of software than the artificial. And the charge also want to wipe clear eyes, is not the charge to the ranking is fast, the weight is very high. A few days ago there is an electromechanical industry platform for me to do fee information ads, I declined. Although the inside of it does have medical, but the feeling is to sell medical equipment rather than do hospital network marketing.

Classified information:

The other is classified information. For example, Tianya, 58 City, fair and so on. The site of the classification information is often huge, at first glance and business platform similar, but there are some differences. Classified information is mainly second-hand information published by users, including medical care. This platform is also a second collection, and the weight is relatively high, is currently doing medical network marketing more important area. Classification information platform is also divided into free and charge, free from needless to say, spam ads on this, hehe. And the charge, usually have the ability to charge the feeling is very good, but if you do not recognize their situation and the entire industry information release trend then may appear slightly silly X. For example, a classified information site, has been in our free, one day contacted me, tactfully talk about advertising cooperation. In fact, this year do not spend some money to promote the effect that is really too difficult, so I seriously judged a bit, a look at the charge of information ranking is not as good as free, so I also "tactfully" rebuffed the salesman.

But do medical network marketing, light know to send business platform and classified information, I am afraid will die very miserably. Because the light has the promotion stage, does not have the marketing step, the light long mouth does not have the long stomach that can not. The patient also needs to digest, this we later say.

So what are the other ways of doing this besides the two methods mentioned here in my medical network marketing? There are many many, we one by one slowly say, slowly analysis. In 2010 that would, to be honest, the hospital competition is not so fierce. At that time place name + keyword by stacking the key word cheating method, usually a piece of information to be able to change to 200+ flow (not is the website transformation quantity). Of course, now Baidu is not as silly as before. By stacking the keyword method has not been able to effectively cheat rankings. Baidu's development trend will certainly be toward the search results to the user the best and most accurate experience. Therefore, many medical network marketers put their eyes on the high weight of the big platform site, such as 39 health, have asked to answer, seek medicine and so on.

The benefits of this large platform are mainly two:

1, because there is a long-term brand awareness, so the hospital in its platform to advertise when the first visitors will feel very trustworthy. The patient will intentionally or unintentionally produce "The Big website The thing designation is correct" this kind of psychology. One of the hardest selling points for a salesperson is how to impress his or her customers, which is obviously a good way to show up on the big platform.

2, the big platform usually the brand to do a long time, the domain name is long, the website optimizes to do very good, therefore Baidu also very much trusts these platforms, will give the higher weight rank. Therefore, advertising on a large platform, there is a "good shade under the tree" advantage. The same information, even if the first day sent to their website, the next day sent to a large platform, Baidu will even think of their own stand is plagiarism article.

From the above two point of view, with the large platform to publish medical soft text, or cooperation of the entire page or level two domain name or subdirectory, is very advantageous. But this kind of platform, the general small private Hospital is cannot play, general one page each month cooperation expense to be about 10,000. In contrast, to get some bulk goods can be considered, send a soft paper fee of dozens of yuan, packaging may be cheaper.

Through the above content, the general way of publicity has been said almost. There are also some can bring traffic and trust degree, is the Baidu Bar and blog class platform. But at present there is a problem, Baidu's products are really good, their children who do not hurt, but because it is their children, Baidu tube more stringent. But I am fortunate, from last year to this year also raised a few advertising Baidu space, visitors up to today also has a 12w+, still not be Baidu kill. Other Blog Class platform is also the case, but the other tube relative to Baidu to pine a lot, such as the previous Sina blog and Tianya blog, simply like a link dump, the most is Taobao guest. and master through the blog to build sprocket, but also a quick upgrade to the rankings of the good way. There are other promotional platforms, there is no more to say, such as a variety of questions and answers platform, video platform. There are also articles on the QQ mass and mail methods, because I am doing medical, also because I have seen the use of these two methods of selling tea, the effect is not good still more delay time, so did not try, of course, the former is the biggest reason, can not go to the people group said that they are XX hospital.

But a website, the light has the outside exquisite propaganda but does not have a good visitor experience, is does not have the transformation flow, is also commonly said "the gold Floc besides foul". Before all said marketing, in fact, also how much covered some SEO external link propaganda and outside the chain optimization. Generally know in the promotion of the time to take the link, this is usually seoer external links to the method, there are many use software for mass, it is said that the effect is very fast also better. But I am timid, always did not dare to use the software hair, all manual. When it comes to website production, it is a matter of course. As one of the most common visitors, generally do not care about you this webmaster paid how much sweat, seo optimization do, he/she will only see what they see. Good is good, will stay for a while, rotten is rotten, immediately turn off to replace a website. Now the competition is so fierce, few visitors will be very single-minded to see a bad site. So how to judge a website is a good site or bad site, which requires the site production staff and seoer to collaborate with each other.

Arguably, a good SEO is supposed to be some HTML and understand the consortium. But unfortunately, because I have not been a real SEO, so I have not been how to. Now through self-study also slightly learned some, good may not write, but the bad still can be seen out. My basic function in the company is to think of creativity, and then art to achieve my creative, and then how to layout keywords, how to use Baidu participle technology to write meta, how to write standardized URLs. If I would be a graphic artist, I would be able to make my own ideas perfect, from every detail of the site. It's very important to keep your visitors at first sight. This includes site authority, gorgeous degree, information, access speed and so on.

If the site server is always in trouble, always downtime restart or access speed of more than 5 seconds, will leave a bad impression on the visitors, that is, basically no repeat customers. Similarly, in the SEO, the server access speed can not also directly affect the site optimization effect. In fact, I always think that Baidu Spider and real people are almost, in the increasingly development of Baidu today, Baidu Spider will be in the access to the habit of unlimited close to the human. Page gorgeous This, I also see other peers of the site to come to the conclusion that they did not go to verify (they do not Photoshop). But if you open a page that is cluttered with style sheets, or if it is haphazard or flashy, I don't think any visitor will stay a second, unless the page is really important.

How to make a gorgeous web page? I think, now people have to the special gorgeous things appear aesthetic fatigue, flashy is not what they want, the connotation is the most important. In other words, a Web page as long as concise, color collocation reasonable, the Web page module layout reasonable, content full of readability, usually will leave visitors.

Information has always been a headache for me, last year for a long time to write false original or original. Do medical all know, write true good original is difficult, then can only go false original this road. False original quality higher, Baidu included the better, to the site rankings will play the more important role. About the amount of information, I also need to insist on a headache to go on, the former heard that there is a locomotive information acquisition software is very good, the next study a bit, unfortunately did not understand. It seems that I am only suitable for manual website.

Authority This since needless to say, authority this thing, should be other people give, but also have a lot of Wang Po sell melon Puff, this year visitor also not silly, is not exaggeration also can see. But it is also necessary to do some packing properly.

This is my 1.5 or so summed up the medical network marketing some methods, to share, write more hastily, there are many things did not say, welcomed the message to exchange, welcome to point out the deficiencies.

This article by Shenyang Ueo (www.4ueo.com) original reprint, please keep