Summary: Four factors affecting web page ranking in search engines

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The most concern of the optimizer is the search engine technology and dynamics, which affect the ranking of search engines all day and everywhere. In fact, the impact of Web pages in search engine rankings can be summed up in a simple four aspects: content, links, users, other factors.

NO1, Content factors

Essentials: originality, relevance, readability, scarcity, timeliness, authority, practicality

Analysis: The content quality of the website is the website obtains the rank, accumulates the user's fundamental. If there is no good content to retain users, even if the other side of the good, the end will be a blank. Some of the key points listed above are the questions that the optimizer must take into account when adding content to the site.

NO2: Link factor

Main points: Inner chain, outside chain

Analysis: Whether it was "outside the chain for the emperor, the chain for the King" era, or now "user first" era, links have been playing an important role. How to continuously and stably increase the effective outer chain, how to carry on the layout of the link in the station, is also a play of the optimization work.

NO3: User factors

Main points: Residence time, access depth, bounce rate, return visit rate, page sharing, collection

Analysis: Their website in the search engine is high enough, users to their own site to stay on the time, browse the number of pages, whether there will be sharing and collection, return visit, whether now or in the future, will be the impact of the site ranking important factors. Because the search engine has been trying to simulate the user's habits.

NO4: Other factors

Highlights: Access speed, code optimization, page ads, site structure, content layout

Analysis: In addition to the 3 aspects described above, some factors that are easily overlooked can also affect the ranking of the page. For example, your website open fast, the page code is concise enough, whether the ads will affect the user to read, page content layout is reasonable, these are the most basic "user experience"!

The above is small fly today to share the impact of the Web page in the search engine rankings of the four factors, hope can help just get started webmaster friends. Article from: Agricultural products http://cp.3456.tv/, reprint, please specify the source.