Summary of seven common methods for website promotion

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At present, the marketing plan of the website promotion has many, as the network person, we must learn to remove the dross to take its essence, the promotion plan organically unifies, carries on the application. At present, the use of a wider range of options, there are several, a simple list, to compare.

1. Information Marketing

Information marketing is mainly through some chat software, such as QQ,MSN. Use these software to establish a trust relationship with the customer, through this medium, will recommend the website to them. This approach is mainly to make use of the relationship between customers and mutual trust, so that customers accept our website. This is a way of heart-to-heart, easy to let the customer down guard. This is relatively easy to promote.

This marketing strategy has the advantage of simply chatting, easy to promote, without capital input. Of course, the disadvantage is that the promotion of a relatively narrow, can only be one-to-one communication, if the use of such as QQ group, in the number is also limited, so in the scale of large-scale promotion is unlikely to achieve.

2, e-mail Direct advertising

This refers to the use of the characteristics of e-mail, some products related to the properties and content through e-mail this channel delivered to the hands of the user, the equivalent of all over the net, the end of the harvest. Some people who are interested in this will have an in-depth understanding of this and will achieve the ultimate marketing goal.

Of course, its advantages are wide range, as long as there are e-mail address can be reached. However, due to the uncertainty of the sending of e-mail, it is difficult to determine whether we deliver the product information in its hands to meet the customer's needs. And a lot of emails can also cause customers to be bothered, sometimes as spam.

3, BBS Promotion

This marketing model is mainly for customers active in the forum. Post in the Forum, in the form of text, pictures or video, we want to convey to the customer's information specific and detailed presentation in the post. Can let the target customer to understand more clearly, has the deep impression to it, thus achieves deepens the brand effect, enhances the product in the market the identification degree. Although our post has a clear purpose, but the target customer does not feel that this is an advertisement, instead of it as a good article, this is the successful forum marketing.

Forum Marketing has obvious pertinence, and the high probability of marketing success, is worth a try marketing strategy; But in the active forum, it should be updated regularly, otherwise it will make the post sink, can not achieve our goal.

4. Interactive Community Promotion

SNS This kind of marketing pattern appearance, has led the network a trend, is in some large-scale exchange website to publish an article, then through many people's reprint and the sharing, achieves a similar advertisement the effect, but this promotion way has made up to some extent the e-mail marketing, the information marketing.

At present, it can be seen that its characteristics, targeted strong, fast promotion, and the implementation of a relatively simple. But the quality of the article requirements are relatively high. After all, tune must be extended to a certain extent to cater to most people. This makes how to write a good article, has become the biggest obstacle.

5, SEO Marketing

SEO Marketing is currently a wide range of application of marketing methods. Through the site's own adjustment, using some large search engines in search keywords have a good ranking, users click to generate clicks, from the side reached the marketing strategy. This marketing approach is called search engine marketing.

It has the advantage of getting a certain number of clicks, and through user clicks to improve the search engine rankings, so that more customers understand it. Achieve a certain degree of visibility. Obtain stable flow and conversion rate. However, also to a certain extent, a large amount of time spent in search engine keyword ranking, early working time is relatively long. A long-term site for the promotion of more applicable, for small and unstable sites there are risks and waste.

6. Event Marketing

Network hype is also known as event marketing, the definition is to create a bogus event on the network, causing many netizens onlookers and discussion, to achieve the purpose of public opinion effect. Through this event, the information and ideas to be expressed will be implanted into netizens ' minds.

However, although the marketing model has a great influence on the promotion and promotion of products, it has a negative effect on some extent. And the planning of the human resources and time to spend very large, and not necessarily cater to today's picky netizens, very likely to pay a great price, but can not produce the corresponding effect.

7, the line of human pulse relationship marketing

This approach is more traditional, but know that sometimes the power of networking is beyond your imagination.

After our website is on line, the natural need to use a variety of resources, such as the chain, sourcing, design resources, etc., if they are formed, it will cost a lot of money, in small and medium-sized entrepreneurs, this is extremely unreasonable allocation of resources. This time can be appropriate to use their own offline network resources for us to get through the first after the line. Whether Exchange links or advertising exchange, offline Network is extremely precious, must not be abused!

In fact, the relationship between people and people is very simple, as long as the ultimate realization of mutual benefit, will eventually be helped by all parties.

Joseph Net (www.yuesir.com) original edit, reprint please indicate the original author, welcome to share!