"Super teacher" to take the summer file to win the first half of the 2014 play King

"A play two stars" New Deal, satellite TV unicast strategy, traditional content creative talents have cross-border net ... In the first half of 2014, the industry was changeable. However, the development of Internet-made drama has spread all over the night, holding the mobile phone, the vast number of users of the computer has been inseparable from the network play company. If, last year's video site in the homemade play is still in the trial stage, this year has collectively "Great Leap Forward." Just released in the first half of the 2014 Baidu Search rankings show, music as self-made "super teachers" occasion summer stalls hit pull out the top, Archie Art, "Soul Ferry" ranked second, Tencent video Chen star's "exploration of the Archives" also squeezed into the ranks of the three. Analysts pointed out that the "Internet Product manager thinking" by virtue of "the idea of" the point to face the breakthrough, become the benchmark of the rise of homemade drama. 2014 first half of the internet-made drama TOP10 "Super teacher" summit in the first half of 2014, after years of exploration and accumulation, the production level of online homemade drama gradually increased, but also emerged more and more themes and types. From the first half of the list, le see self-made "super teacher" aimed at the summer student crowd, Japanese school wind swept across the country, Archie Art, "Soul Ferry" is to break the limitations of the theme of the network drama, to show people a warm "horror film"; Tencent video production of the suspension of the reasoning film "Spirit of the Archives" attracted big stars Chen joined , Wan-Tian Yi Team production of the drama "Report Boss", as well as the office of Archie Art produced a sitcom "Waste Wood Brothers" and so on the list. Compared to the number of video sites occupy TOP10, le vision self-made list of 4, close to half, respectively, "Super Teacher", "halo", "Cock Silk diary", "Tang Dynasty Good Man 2"; Sohu video has "Cock silk men 3" and "Three Kingdoms Hot"; Archie Art has "the Soul Ferry" and "The Waste Wood Brothers" The rest of the Tencent video and Youku have a shortlist. Traditional TV dramas make a shrinking network of homemade drama new "A play two stars" after the new deal, the cost of the single episode of the Ceiling has appeared. With the production of a large number of "shrinkage" in contrast, the network play presents the trend. On the one hand, the TV station compressed the budget, triggering a large reduction in the production budget, TV drama production industry in a series of chain reaction into the "cold winter"; On the other hand, the network-made play by virtue of entertainment, interactivity, broad themes, data resources, etc. Some insiders believe that, "under the New Deal, do network homemade drama is the way out." In addition, satellite TV's unicast strategy and more and more expensive copyright price is also the main reason for increased investment in video sites. According to the Art of consulting statistics, the number of online homemade dramas in 2014 will be more than 1700, and 2013, the number of online control plays less than 1000 episodes. Throughout the industry, video sites this year have increased by 100%-200%, or up to 300%, compared to last year's investment. Most of the input is used to improve the production level, enhance the viewing experience while also promoting business value. Behind the play King: Product manager thinking as the key above analysts pointed out that the biographyThe project is driven by project works, focusing only on the combination of capital and content. And the internet age, we must use product thinking to replace the work of thinking, from Project drive to user-driven, and large data research to replace the subjective judgment of managers, do users like "content products." In contrast, "super teachers" in the Star Card division and production costs are not dominant situation, by virtue of "Internet Product manager thinking" to become a black horse breakthrough, the current video production industry has a significant impact. According to 郝舫, the chief producer of the Music network, "Super teacher" is a typical case of "Internet Product manager thinking". In the early stage, the video network through the data to the original and related novels fans of the needs of the novel excavation, accurately capture the user's preferences and interests, customization and optimization of their own product production, at the operational and marketing level, is aimed at the summer camp Precision broadcast, and for the core audience of the student group, played a series of market promotion combination boxing, Ensure full process interaction with the user. For example, "Super Teacher" recently aired a focus, male second small white accidentally assassinated, life and death unknown. Operations and other related teams to respond quickly, according to the user's strong will, decided to temporarily add a set that night, this becomes the user will decide the typical case of product operation. Future competition intensifies the future of ecology, and with the influx of more capital and traditional production talent, it can be predicted that the competition of Internet-made content will be further intensified. The core idea of "Internet Product manager thinking" is to afterlife and fully display in the integrated layout of "platform + content + Terminal + Application". Self-made content can present the ultimate experience for users across five screens on a 4K terminal, to achieve a zero-distance communication with the audience, music and video mall and the ecological cat shop, such as the Electronic Business platform, but also based on the content of the music of the derivative of the output channels, virtually expand the depth of the industrial chain influence; in Le TV The thousands of app apps on Super TV cover a variety of games and anime categories that can be tailored for the cross-industry development of a video-made product. In the great ecological environment of music, the music vision self-made formed its own small ecological circle.