Talk about my opinion on enterprise website promotion

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Enterprises have their own website, and please professional and technical personnel to do the SEO, laid the foundation for the promotion, the marketing department will be the company's network marketing plan put into practice. The company's network marketing is mainly around the company's website, because, a network user, through a certain channel to understand the product, generally will search the network on the product, in order to understand the product of the merchant, if this user search Half-day, also did not search the official website of this merchant, Then the user would give up the product and search for other businesses instead. Then if the user's friends also encounter this problem, then the user will say: "I also looked at this product last time, did not find the site of the merchant." "Then the company loses a lot of potential customers. Previous promotions were paid for by the East Water. Therefore, the company's network marketing, to a large extent, should be around the corporate website. Enterprise website is the foundation of all network marketing.

First, the enterprise website as the center, to other website platform to promote

(a) in the relevant industry platform to promote

In the industry site to do product promotion is quite targeted, and the effect is also the best, of course, the difficulty is also the highest, because there is a competitive competitor with you, a little inattentive will give competitors seize the opportunity to dispose of the enterprise and inferior status. And in the marketing experts gathered in the industry site, must have a wealth of experience in many soft wen to stand out.

In the industry website to do marketing, to be concerned about the industry's products users, generally these users are already have the relevant knowledge, the others are ready to learn the relevant facts of the crowd, and most of them are potential customers, doing Business network marketing here must be in a subtle way to the site's viewers to instill ideas. For example, the regular joint industry site Publishing point of practical articles, intentionally or unintentionally referred to themselves, a long time can see significant benefits. This method in Stationmaster world also can be called soft text promotion, is now more extensive promotion method. In some sites can often see some articles with a pile of products for evaluation, compared with the site to cooperate with the advantages and disadvantages of products, so that users compare their own needs, this is the user has a practical advertising.

The advantages and disadvantages of the effect of soft paper and hard advertising are obvious. Of course, is not to say that hard advertising is not as soft, brain platinum and Heng hard advertising is soft text can not match. I admit that their advertisement succeeded. I'll take it!

(b) promotion in trade platforms

Potential customers in the industry site to learn the relevant knowledge, that they are familiar with the product, decided to buy will go to trade sites to pick their own products. It can be said that in the trade site users are enterprises in the industry website propaganda offensive "slip through the net", enterprises have to take advantage of potential customers before buying the last chance to grasp.

Since users understand the technical parameters of the product, then these people want to understand the full range of product performance details, then the enterprise in the introduction of products should be in the form of a detailed list of the relevant parameters of the product, as well as the mode of purchase, mode of transport and warranty approval regulations. In addition to the prepared users, in the trade website has an important proportion of small white users, this part of the customer is the industry layman, but there is the need for this aspect, their characteristics is alert heart strong, the most afraid of being cheated, so again with these customers, surface Kung Fu to do in place.

Picture and shop style are the first elements. This kind of user picks up the supplier, the general will choose in the product picture and the shop to do beautifully the enterprise, if the picture is disorderly, the shop style or the default style, they certainly will not see second eye. For these small white users, enterprise products can not just list parameters, they do not understand, so the enterprise needs to express the characteristics of the product, the customer will get what benefits after purchase, is not the product they need.

Small white users because do not understand the product, they are very concerned about after-sale protection issues, enterprises in the introduction of products do not forget to give these users to introduce after the sale of the problem, give them to eat reassurance.

Finally, enterprises need to do is to introduce the company's products to leave a link to the site, because no matter what kind of customers will go to the corporate website to learn more information, such as the history of enterprises and the relevant qualifications of enterprises.

Product information is ready, but also to determine the product keyword. Similar to the search engines on the Web, keywords determine the product exposure rate, these keywords trade website salesman will not regularly tell you, users are accustomed to using what keyword to search for products, and then the enterprise only need to select a number of keywords in the keyword to determine the product title and product description. New titles and descriptions to attract users ' clicks, detailed Product description and product picture can be exchanged for customer inquiries, high-quality products and perfect after-sales service to lead customers to purchase.

Second, very marketing tools

The birth of the grey industry, the Internet, is precisely because there is demand in the market, discerning businessmen smell the business opportunities so there is this free in the legal marginal evil industry. Internet users are exposed to tens of thousands of information every day, how to make their own enterprises in a lot of information in front of netizens, network hands is undoubtedly the best choice. Internet push hands can make the company's lace news, improve the company's exposure rate;

For example, if a company donated a Hope Primary school, and the enterprise did not invite the Internet, the matter is over, the fortunate words on the small report, after the event tomorrow this is forgotten by netizens. If the company has ulterior motives, hired a network of hands to focus on this event marketing, the simple thing to complicate, until the entire internet has been a rush to report, then donate Hope Primary School This positive news will be recurring in the network of netizens before the eyes ...

The Internet pusher is a killer who is being used by good people to stand on the side of justice, to be used by people who are evil! Article reproduced from: Set Think blog http://www.giisi.com reproduced please indicate the origin of the article