Talk about the characteristics of microblog marketing and the way to promote it

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Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Each person can register a microblog in Sina, NetEase, etc., and then use the update of their own micro-blog. Every day of the updated content can communicate with you, or have everyone interested in the topic, so you can achieve the purpose of marketing, this way is emerging from the launch of micro-blog marketing.

As we all know, microblogging is now playing a very hot, many people are raising micro-blog. It can be said that fans are money, your fans more, then prove that your micro-bo the more valuable, now we all know, Sina Weibo and Tencent Weibo are currently used more. Master also put a lot of energy and time in this area, of course, there are a lot of expenses advertising. So what does Weibo do? And what are the advantages of Weibo?

Micro Bo beauty of its name about micro, micro is small meaning. Everyone can write very short words. Do not have to write a lot of words like a blog, this is very happy for anyone to do things, especially those who have influence, Micro Bo played a greater role. As long as he sends one of his tweets, there will be a lot of people watching. So in the short term, from his microblog, there will be influence. Similarly, if you use this method to advertise, that is how economical and practical. And can achieve the advertising effect.

Weibo marketing Features:

1. Low threshold

140 words to publish information, far easier than the blog release. Can conveniently use the text, the picture, the video and so on various display forms.

2. Multi-platform

Support mobile phones and other platforms, can be posted on the mobile phone information.

3. Spread fast

The dissemination of information in a variety of ways, forwarding is very convenient. The use of celebrity can make the propagation of events a geometric level amplification.

Weibo Marketing Promotion Skills

1. Account Authentication

For enterprise Weibo accounts, business leaders, executives accounts, industry influential figures account, to obtain the first SINA certification, the advantage of obtaining certification is to form a better image of the authority, micro-blog information can be included in the external search engine, more easily spread, but there is a bit bad, that is, the audit of information may be more stringent.

2. Content Release

Micro-blog content as far as possible diversification, preferably each text with pictures, video and other multimedia information, so have a good browsing experience, the content of micro-blog as much as possible to include appropriate topics or tags to facilitate the microblogging search. Published content to be valuable, such as the provision of special or discounted information, a limited period of merchandise discount activities, can bring good dissemination effect.

3, Content Update

Micro-Blog Information is updated daily, to be regularly updated, 10 information per day, not a few bursts of information within one hour, seize the peak posting time update information.

4. Active interaction

Participate in forwarding and commenting, actively search industry related topics, and actively interact with users. Regular award-winning activities, offering free prize encouragement, can bring fast fan growth and increase its loyalty.

5, label settings

To properly set the label, Sina Weibo will recommend people with common labels or common interests to pay attention to.

6, to obtain high-quality fans

It is not who you know, but who knows you, not who influences you, but who you influence. Focus on industry celebrities or reputable organizations, make good use of finding friends, and increase the forwarding rate and comment rate of fans. Content topics to be specific, content to be accompanied by keywords, to facilitate high-quality users to search.

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