Talking about four misunderstandings about network popularization

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Many internet people in the early days of entrepreneurship, due to lack of funds are the network to promote a headache. The author has been very interested in network promotion, and perennial in the fast way, A5 and other stations, summed up a number of methods, and you share the ha.

1, marketing methods should be tailored to the product situation "private"

This may seem like nonsense, but entrepreneurs tend to do poorly at this point, for example, a well-known blogger has a good friend is to do clothing sales, store a far, cheaper, in advertising to promote the choice, two difficult to newspapers and a large local life forum, and finally to see the actual effect of the two program diverged time have done, Results The paper media advertising activities caused by the drainage of more than 150,000 of the sales, and network media activities brought only less than 20,000 of sales. When choosing the way to promote advertising, the management of most people support the network promotion, they said that the network media is the direction of the future, and that the newspaper paper media has long been a struggling, but the fact that the traditional media in this victory, cite this example is not to explain the power of traditional media is still, Just remind the reader to do marketing in accordance with the specific circumstances, for example, to say that traditional media and network media, the inevitable paper media has gradually gone into decline, but the local paper media coverage, the audience is more than the value of prices and not care about the length of the elderly people, and appear in the newspaper product reliability is higher than the forum, These three points for this example of the enterprise is the most important, so do not look at the marketing of large indicators, to see the macro situation, according to your product "private customization" your marketing program.

2, on the misunderstanding of micro-credit marketing

Many articles talk about the marketing of micro-credit public numbers, will say what high arrival rate, two-dimensional code convenient entrance, interactive strong what, in fact, for the general company these are not significant, the arrival rate hundred does not mean that the reading rate hundred, two-dimensional code as the entrance conversion rate is low to be negligible, When it comes to interactivity, those kinds of clients are already tired of playing. In fact, the most important thing about micro-letters is that radiation, this virus-like transmission effect is beyond the reach of other media, word-of-mouth radiation deeper meaning is a lot of entrepreneurs have neglected, is the quality of the article on the impact of drainage, if the traditional media enterprise a than the company B copy a little bit better, The effect may be good that little bit, but in the micro-letter is completely another situation, good a little bit of the article forwarding rate will be a little bit higher, this a little after a layer of forwarding, the two articles reading volume gap will be exponential growth, on the micro-letter article writing in fact there are a lot to pay attention to, Have the opportunity to share with you later.

3, the customer's psychological reverse operation

For example, many people say that users are naturally fault-finding experts, let them accept a product is very unlikely, and all kinds of examples, in fact, they are right, users do love fault, but this seemingly unfavorable to the psychological characteristics of product sales just become some business point of entry, they hold some "everyone to pick fault" Activities such as a good use of the user this psychological inertia for product promotion. 360 To do more beautiful, its safety department products, it is precisely the use of netizens do not believe that the network products and let everyone believe it's those network products (ah, good around the mouth).

4, don't always try to wipe out your competitors.

Very often, we feel that only the elimination of opponents is to win the opponent, but in fact as long as you move a little in the entire industry chain, may open up a new market, may be the former opponents will become today's customers, say a side of the example, I a friend in Sichuan to do network promotion company, But recently I look at his company's website, found that although their main business or Chengdu SEO, electric business on behalf of the operation, but the title of the above signed but increased the electricity business training plate, he told me, although now in Chengdu network Promotion class company to do a good job, but sooner or later there will be new opponents into the market, His next plan is the company to undertake some outsourcing projects, but also to peer companies for the transfer of talent, my friend's idea has no effect for the time being, but I think he wants to change their position in the industry in the line of thought must be right. To give a friend an ad Ah, watch John Kyushu www.gh-jz.com/  because they are doing SEO, network promotion, there are about these aspects of dry goods, we can go to see.