Talking about how to get directional flow in micro-blog promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Microblogging promotion is one of the more fashionable ways to promote the present. The flow of Weibo is considerable, for example, when you have a 1W fan, you are equivalent to a local site; When you have a fan of 10W, you are equivalent to a news site; When you have the number of 100W fans, you are a national newspaper.

However, the current promotion, is no longer limited to the acquisition of a large amount of traffic, but biased to the directional flow of access, thus greatly improve the conversion rate of the website. Let's talk today about how to get directional traffic from microblogging promotion.

First, you need to create high-quality microblogs. This concept is more ambiguous, more intuitive way, is what you send the content is what, see what your fans are doing, how many fans you have number.

The second is the experience of raising Weibo.

1 Weibo early, how to promote?

Do not use any method, use their own experience, the most effective way is to forward + comments.

First, search for the content you want to promote, keywords, according to your content to the long tail keyword are sorted out. Because it needs to be used every day. Then the microblogging search, for example, I want to promote "wedding photography", search "wedding dress." The general selection of content, comments and forwarding, daily malicious to do, adhere to a week, the effect is obvious.

2 to cultivate the activity of Weibo.

Active users are more likely to be recommended and more susceptible to attention. Thus increasing the entry and reputation of the blog. How do you keep your microblog active? It's a series of moves to increase your listening, forward blogs, blog comments and visits. Currently, to capture the Internet customers, first of all, we should focus on those active in the network users. Selecting 10-30 tweets from your fans for long-term tracking and doing the above can reduce a lot of useless work.

3 Find a suitable topic.

The topics and keywords you focus on are not necessarily the best. To understand what other users are concerned about, what is hot discussion, very simple method, is to go to Baidu know, forum search. Look at what your customers are searching for. Use the content as your topic.

4 No search engine, still need to focus on keywords?

Many microblogging users will ask this. Of course, pay attention. According to official statistics, 80% of Sina Weibo users will use the search function to find topics of interest to them, although the site search does not have strong search engines. But the principle of the keyword is interoperable.

Finally said: micro-blog to promote everyone has the idea of everyone, method is only the method, only their own to more research to see more to find the answer to the question.

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