Talking about how to make the website promotion plan

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Believe that a lot of webmaster in the site to promote the time always feel that there is no rhyme, listen to someone introduce a method, also no matter 3,721 to do, the result has no effect, also blame others is in big talk cheat. Then please this webmaster first think, you do in the Web site to promote the time is really seriously formulated a promotional program? Perhaps you are just a personal webmaster, do not have to the website promotion program a word or ppt file form, but also to be diligent a little, simple in the notebook list the general content of the program.

Do not be lazy, write Web site Promotion program is to plan to promote the site, need to consider the arrangement of personnel, the cost of investment, the choice of promotion positions, specific concessions involving many links, as a standard Web site promotion program, will generally include the following parts of the content.

1. Set the stage to promote the target

Plan must have a goal, no goal of the plan you do not know whether the plan has the desired effect, so the goal is very important, is the overall direction of the plan. According to the development of the site and the overall progress of the project requirements, set reasonable promotional goals, the goal should be composed of several parameters, such as the number of independent IP, PV reached how many, Alexa rankings to how many names, how many registered users and so on, according to different industries and type or different.

2. Target population analysis

Promotion must be to promote your site to your target audience, if your goal is all netizens, it is not too much. The behavior of the target crowd is an important basis for the development of a promotional plan, we must be as detailed as possible to analyze the target population's sex, number, age, Internet time, internet habits and other information related to the target population, according to the target crowd of various behavioral habits to develop the strategy and methods of website promotion For example, webmaster often browse in Admin5, then you are in the Admin5 for AdSense promotion, and bloggers and readers like to burn on the internet to gather, then you on the A5 on the Bo and readers of the promotion will not have much meaning, you have to go to my burn nets to promote.

3. Target Media analysis

Identify the target audience for the site, the next in-depth analysis of where these groups often in and out, these media is our position to promote, what is the characteristics of each medium, what kind of cultural atmosphere, we can promote the way there are several, the specific manifestation of what kind of will be appropriate and so on. For example, Admin5 in the form of soft text to promote more effective, and I burn the net to the fun plus image of the way to promote more suitable.

4. Similar website promotion Strategy analysis

The so-called enemy win, in the determination of promotional strategies and methods before the analysis of what competitors are doing. What is the other party's collection? What media does the competitor promote? What about the audience? These situations will be helpful to your future work.

5. Promotion strategy and specific method choice

According to the previous investigation and analysis, to determine the promotion strategy, detailed list of the site you want to promote the method, such as search engine login, blog marketing, microblogging marketing, mail marketing, QQ marketing, and so on, each method should be analyzed, find the appropriate method and determine the specific implementation steps.

6. Time schedule and staff arrangement

A good plan should be an executable solution, so you need to draw a detailed planning schedule, and maybe you're just fighting alone, but you have to have a simple phased schedule to get you to finish your project.

7. Promotion of the budget

Every promotional program will certainly have a certain amount of input budget, through reasonable planning so that limited funds to maximize the effect of the promotion, as far as possible to avoid waste, after all, the capital is not the wind blowing.

8. Effect monitoring

Do the promotion is to monitor the evaluation effect, do not because of fear that they do not do and ignore this step, the promotion of the network can generally add a Web site with their own statistical analysis code, from the background of detailed inquiries to the site traffic situation and source data, for each period of promotional measures to do monitoring tracking, Help the website adjust the promotion strategy in time.

This article by my burning Net (woshao.com) stationmaster original, reprint please indicate.