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In search engine optimization often encounter spam word, in search engine optimization spam specifically deceive search engine information, that is, search engine spam information. And speaking of spam have to say spam technology (search engine garbage Technology), it is to use immoral skills to the search engine to improve their search engine rankings. Spam technology is also SEO cheating, but it does not equal to black hats, it should be said that the black hat is a spam technology, because the spam technology is just spam information. And cheating is always on thin ice, it may lead to search engine to put your site from his database permanently deleted!
Here are a few spam techniques that are often used:
1, hidden text: Used to be the same text and background color to achieve the purpose of hiding the keyword, and now more use of JS and Div. This does not affect the user's normal reading, but can improve the density of keywords in search engines.
2, repeat keywords: generally at the bottom of the page constantly in small words to repeat the keyword, or hide it in the META tags, repeated keywords often and hidden text together, that is, piling keywords, this technology in addition to a few profiteering industry is still in use, other industries have been rationalized.
3, the use of irrelevant keywords: this is what we call the SEO sector of the title party, why it is SEO industry, because it is not only with the title eye-catching eye-catching, more is the use of SEO will have nothing to do with the site content of the unpopular keyword to achieve the first click traffic, this is not just cheating search engines, More deceive the user, for the General Enterprise station will only bring high bounce rate.
4, repeat the page: There are many pages in the same title different page, and are submitted to search engines, which will also be considered search engine garbage. So when we set up each page, it's best to have a topic or other keyword content, do not copy the page (especially the large portal page), there is about each page should have a separate title, description, and then submitted to the search engine.
5, Cape Law: Dou Peng method is also called a camouflage, is specifically for search engines in the crawl Site page displayed by the specially optimized page, refers to some Web pages using the program or script to access the search engine or ordinary users. By setting the cloaked page on the server to read and determine whether the current visitors are real visitors or search engine spiders, and then according to the server configured script targeted to give real visitors and search engine spiders respond to give the corresponding return page display. If it is a search engine, the page returns the optimized version of the page. If the visitor is a normal person, another version is returned.
6, Tag hidden: This is also a stack of keywords, is the keyword hidden in the HTML tags, such as: Styletags,alttags and so on. Obviously, this is not for the user to see, but to confuse the search engine.
7, excessive submission: Each search engine will limit a site to submit the number of pages and the frequency of submission, do not always give the search engine to submit, not included in the submission of more useless. But is this really spam technology? I doubt that the submission and website address are open, if it is cheating technology, then the opponent every day to help you submit a thousands of times is not dead?
8, about spam blacklist
Spam blacklist is said that if some domain names and server IP address a number of cheating, search engines will pull it into the blacklist and to observe the stage, just like to go out in prison has an observation stage.
Whether it is black hat seo, or spam technology, can survive also not much, as the search engine algorithm is more and more sophisticated, and the algorithm gradually take the user behavior as the leading, cheating technology is more and more difficult to survive, unless the technology super cow, otherwise not earn money was killed. Since the user-led, what before the search engine to see, the user can not see or what the keyword stack is meaningless, it seems to still need to give the website, to the search engine, to the user with positive energy.
Author: wood-wood seo source http://blog.sina.com.cn/s/blog_c206a2c30101g6u6.html