Talking about the choice and manipulation of key words

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With Baidu, Google and other search engines increasingly strong, search optimization is maturing, the site's search and promotion has become increasingly difficult. Especially Seoer's peers, we used some of the means also with slowly exit the ranks of the promotion, search engine updates and algorithm changes so many peers have a serious problem, keyword ranking promotion is our biggest problems, how in such a grim situation to do the promotion of key words in the most important, The following I will talk about the key words to promote a little experience, for reference only.

One, the evasive, follow the long tail theory

This should be a lot of peer friends can have a feeling, do not always die in big words, the promotion of keywords are interlinked, when we choose some relatively small competition, easier to promote the long tail keyword, the keyword ranking rise in the chance far more than big words, when the long tail ranking promotion, the big Word will naturally also be able to follow up, Using a long tail to drive the subjects should be a more appropriate and reliable way to promote the present.

Second, focus on the weight and promote the internal page:

The so-called central weight, this point about the allocation of key words. In other words, a keyword should correspond to a URL. Instead of multiple URLs to promote a keyword, this will lead to a decentralized weight. Second, the promotion of the inner page allows spiders to have more access to the site, you can crawl more Web content. In addition to the site's external chain relative to the nature of the present (compared to a large number of home page links).

Three, long tail keyword operation:

This will be the most important part, but many people do not know how to do it, the first difficulty is how to choose the keyword. Although there are many platforms can be automatically screened, very comprehensive, but the use of a lot of people, and rely on the search engine to provide a certain amount of search words. Remember more important, more long tail words are not exponential. The long tail words made with tools can also be positioned as target keywords. So create long tail keyword does not matter close to tool to solve. OK, so much nonsense, let's talk about how to operate it.

The choice of long tail words usually first set a target word, and then spread. For example, Nike shoes can expand color +nike shoes, nike shoes + the same and so on to create long tail operations. Then is the optimization problem, many long tail words are automatically produced by the article, and our own creation of the long tail word is known. So at least with the inner chain or bold way to the station in the Long Tail keyword optimization, this is a lot of people will not operate, this is an advantage.

The above is the author of the keyword, especially the long tail keyword optimization of a little experience, do not know the appropriate use of everyone, but at least the author's website optimization is very useful. Articles by nourishing Health Network http://www.zbysw.com feeds, reproduced please indicate the source, thank you!