Talking about the competitor website from the angle of SEO

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Dongguan SEO think, when we feel to do a site, the preparation is essential, we can not blindly directly into a certain field, which analysis of the opponent site is a very important link, especially E-commerce site, is so, the so-called enemy, invincible. Here is some of my own experience, may be somewhat inadequate, please point out the wrong place.

Starting from the SEO, look at the opponent's website how to do the SEO, mainly look at the following points:

1. Station time (Domain history)

We all know that the longer the build station the higher the weight of the search engine, the longer the time to build the station than his difficulty will be greater.

2. Website content

Random point open an article of the opponent's website, copy a search engine to search, you can see whether the content is collected, the General collection station beyond his difficulty will be much smaller.

3. Update frequency

Look at the recent article update cycle, if every day updates, the difficulty will be added points.

4. Number of chain

Yahoo Webmaster Tools to check, to see how many, the general number of more difficult.

5. External chain Quality

Webmaster Tools Check the time to see these outside the chain are from where, if more from the chain of blog, forum signature, and so on, that such a station is easy to beat him, if more from the content page of the text and links, and so difficult to add points.

6. Key words

Look at the main ranking of the opponent site keyword is what, and then see how difficult these words are, they line in front of the word is because of what row up, is the reasonable keyword distribution? or participle? or a stroke of text? In general, if it is the description of the text and word is more easily beyond.

7. Web page code

Look at the code, is it a table or a div? general div to search engine more friendly, and then look at the description settings and keywords settings, there are no keyword piling, and set whether reasonable.

8. Internal chain structure

The inner chain of a website plays a great role in the whole station optimization, within the chain so that the page and the pages connected to improve the weight of the page, so that the ranking of the page also rely on the front, bringing long tail flow, and the rational distribution of the chain can also allow search engines to better retrieve your site, so that more pages included, Inside the chain is a website seo good or bad a strong performance.

9. Links

Links to find similar sites to do friendship links, such as my company's clothing wholesale website www.nowpf.com, should find clothing-related sites, you can also find wholesale-related sites, because this is two words under the station are and clothing wholesale related. That is to say, if the opponents link sites are similar sites, so difficult to increase, but less difficult.

10. Page Quality

Many commercial sites with pictures to beautify the page, this site less text, more pictures, the page is big, more easily beyond.

11.PR & SR

Of course, the higher the better.

12.Google ranking

A good site, in Google's performance must be very good, Google ranked is comprehensive strength, analysis of the time may wish to look at the site's keyword rankings performance and performance.

13. Baidu Snapshot

Take a look at Baidu's snapshot, a Baidu suspected of the station snapshot is not usually overnight. Like a recent company site.

14. Flow Rate

Large flow of stations to explain the user experience is good, the difficulty will increase.

Analysis of a site SEO is done well, should be integrated to consider, not necessarily said the snapshot not overnight station is not good, we should see comprehensive performance.

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