Talking about the experience of doing station promotion in these years

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When it comes to building personal sites, as early as in 03, did a video site, when the Internet video site is limited, also did not form a scale, the site is called "blog film Studio", at that time did not know what programming technology, even HTML do not know, Or in the new network of customer service guidance to the website patchwork to do up, at that time, the video technology is still built on the code connection, when we are doing film and television companies, their own shooting a lot of short films, on the Sohu, and then use the code in WMV format video link to their own site to let everyone see, And the content of the video is limited, hesitate do not understand php,asp and other related source code production, can only do an HTML page hanging up, and then in the index.html to add a connection, in short, professional people look is a nondescript website.

At that time the site below there is a new network to provide free counters, the site will be increased by 3 to 5 pages a day, the initial click per day is 200, to later click to reach more than 20,000 per day. Chance to know Sohu Entertainment video editor, he said you such a video site are people to see, why not bigger? To be honest, at that time did not dare to do the site to big, and even do big things do not know what the meaning, so and that editor every day long talk, because they are doing film and television, So when you talk about video, a lot of film and television knowledge can be used. I said the film and television advertising implant, if you do the site can also be applied, in short, we chat is very unrestrained, he also put the internet is just to teach me, and I talk about VC and so on, and then chat to the video site, we all have a consensus that the next few years video must be a big cake, so the other side introduced me a few VC, As a result of the lack of internet knowledge, and the video has not formed a decent operating model, negotiations have always failed, slowly tcyule (blog film studio) site to give up.

After you discard the video site, I joined a just innovative site, the name does not say, in short, to do fine arts, the company staff Limited, I was responsible for publicity, this time is September 05, Sina Blog began, then very concerned about Sina blog, so it produced a blog marketing strategy, Also may be the rise of the blog lack of content reasons, I joined the content of this site posted to Sina Blog is very concerned about, just a few months time this site has become the official website of the Artists Association after another professional art portal. The website started to make a profit, but this time I left, here want to say is, if your site has a lot of people to help you do, which day after a considerable profit, do not treat your brothers, you can not reward, but absolutely can not be punished, due to internal management reasons, I left the company. To tell the truth, the time to leave the heart is very complex, although the site is not mine, but I did it, back to Beijing's house after a pain, feeling like a mother lost her own child.

2006, on the Internet, the original Sohu editor to contact me again, asked me whether recent filming, I said temporarily stopped for a while, he said that if the film can be sent to our website, we give you dividends, I was thinking, hey, Sohu is Sohu, netizens film upload also give money , I said yes. After he sent me a registered address, I was also wondering how to register is not Sohu, and I have registered, there is no need to register, Click on the open connection after the screen is now known as the Ku6. In general, the operating model is exactly the same as the one we talked about, he said he is now responsible for the original channel and the overall content management of the site, and the CEO is Sohu Kevin.

At that time the heart suddenly gush out a different taste, sigh of the word is: if I had money to do the blog film studio, maybe I was Kevin. Complaining blame oneself, oneself also resigned.

After leaving the art site, there is nothing to do in Beijing, also in Ku6 online one months later, July I returned to my hometown of Yantai, a chance to see the home TV broadcast a sitcom, but in the TV for a while to sleep, I believe everyone should be like me, with the internet basically do not watch TV, So the next day I went on the internet search that does not show, the results of the whole Baidu, Google also did not find about the scene of the play a little news, let alone video.

We are all patriotic people, but also love their hometown people, their own home to shoot things, unexpectedly no one knows, the internet unexpectedly did not.

To tell the truth, this sitcom is very interesting, I personally feel that I think the interesting things we should all like, so I think this drama should not be limited to Yantai, should let more people, and even the global people know, to appreciate, then the only way is the Internet.

With this idea, I went out of the Internet café, the first step on the TV to go to see the director of the show, my idea for a while, the director is very surprised and suspicious; surprised that the internet is so powerful? Do you doubt that I have that ability? At that time back to Yantai also did not work, so I said one weeks of time, I'll do it. I hope to get a job, I will leave without success. After getting the director's approval, I began my own set of promotional programs.

At that time is the analysis of the market, got a few experience, that is, video network in the increasing proliferation of the addition, 2006, all sites face is content problems, extreme lack of video content. And I stayed in Beijing for so many years, and through two of websites to initiate and operate to know a lot of friends of the portal site, then the first stop is to choose the Sina video. My request is that the website and our TV station synchronized in the weekly five eight points 45 points broadcast, and Sina to recommend in the first place, we know that in Sina to do a publicity that cost is quite, and we are a city-level television station. But my request Sina agreed, what we do here is in the television program and the future release, as well as the activity will mention Sina video, but these resources exchange also cannot attract Sina's. At this time I put forward another pay, the details of the content I will not say, the end of the article I will give me the inspiration of the story sent to everyone.

The second station I choose Ku6,ku6 is the new station of course, the request is not very high, other sites: pplive, potatoes, 56 have cooperation.

The cooperation of these sites, we play one on the internet has reached unprecedented impact, the impact of the Internet so that domestic and foreign yantai people pay attention to their hometown things, but also developed a lot of viewing users. At the end of 06, we also invited Sina to Beijing to do a guest interview, we went to the last interview is plume, but we watch the flow is several times the plume, the play is called Candy play.

Here to sum up the success of the candy play for two points:

First, the market demand: the initial construction of video site we provide high-quality content.

Second, related marketing planning.

Believe that if the current video market to promote candy play, it is impossible to succeed.

A website a sitcom successful promotion is mainly to see the market, as everyone including doing the site, do not blindly to do, to see what the market needs, what users need. Some friends will say that the needs of the market needs have been done, what else do I do? Wrong, the Internet market is only you can not imagine, no need to do when. Do the site to have the idea of unrestrained, but also down-to-earth investigation. Mastering two points will definitely succeed, well, my share is finished. Send me the story that inspired me:

Scene One:

Jack, a good businessman, told his son one day.

Jake: I've decided on a girl, I want you to marry her.

Son: The bride I want to marry myself will decide.

Jack: But the girl I'm talking about is Bill Gates ' daughter.

Son: Wow, then ...

Scene Two:

At a party, Jack goes to Bill Gates.

Jake: Let me help your daughter to introduce a good husband.

Bill: My daughter doesn't want to get married yet!

Jake: But the young man I'm talking about is the vice-president of the World Bank.

Bill: Wow, then ...

Scene Three:

Then Jack went to see the President of the World Bank.

Jake: I'd like to introduce a young man to be the vice president of your bank.

President: We already have a lot of VP, enough!

Jack: But the young man I'm talking about is Bill Gates ' son-in-law.

President: Wow, then ...

Finally, Jack's son married Bill Gates ' daughter and became vice President of the World Bank.