Talking about the understanding of the seven laws of SEO

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Since SEO can affect the ranking of the page, then SEO optimization for the site, its importance is self-evident. So how to optimize the site? And then I simply tell you about SEO seven necessary laws. Master can pass by.

1. Rent a good server space

For the general webmaster, leasing a virtual host is enough. Is the enterprise words can buy a server to put to the computer room hosting. I would like to rent a host to pay attention to, when renting, must check this server has not been punished by search engines, or even if you do a good job site, will suffer Chille.

To check if the server IP has been penalized, first look at what Web site this server is serving. Can use the online tool query, query URL: http://whois.webhosting.info on the corresponding page, enter the server IP address. The page to display the domain name copied to webmaster query tools, see how many pages included, if multiple domain names are not included, then the server may be punished. If most are included, you can be assured of use. The second is server quality, stable, and fast. Can quickly respond to pages. Overall a good server, whether SEO (Search engine optimization), or network marketing, will play the most basic Help.

2. Good site navigation structure

Good navigation structure can not only help users to browse the site, but also can help the search engine to determine the professional procedures of this site. Professional program of the website, search engine will pay more attention to.

Then the site navigation structure to pay attention to what factors?

(1) The website navigation should be clear and clear

General site navigation is mainly connected to the first level of the site directory, through them, users and spiders program can be layered in-depth, access to all content of the site.

(2) Website navigation to use text links

Many sites, in order to beautiful and beautiful, the use of flash buttons, JS to do navigation links, this is very unreasonable, because the link in the button is hard to find spiders.

(3) Domain name selection

To make the site in each search engine rankings than before, inseparable from the choice of domain name.

What kind of domain name is advantageous to the website rank? That is the keyword domain name or the domain name that contains the keyword.

Keyword domain name is the keyword as a prefix domain name, such as "machinery" the word, you can register Jixie. COM, for the key word is Chinese website, use the pinyin of the key word as domain name will have very good effect.

Of course, the keyword domain name resources are limited, most of them have been registered, so we might as well just like the keyword "machinery" to register as jixie68.com such a domain name.

In the directory path and file path design, there is such a principle, file name path and filename contains keywords than does not contain keyword advantages, two-level domain name than the column page more advantages, column page than the internal page more advantages, static path than dynamic path more advantages. Take care of these points while designing the directory domain name.

4. Page titles title and META tags

Page titles and META tags have a big impact on the ranking of web pages in major search engines, so the title and label design is also critical.

First of all, the title, the title of each page to be different, and to the content of their own web page, each page of the title of the best focus on highlighting 1–2 keywords, and the title should not be too long, preferably not more than 30 characters, 60 English letters.

Then the meta tags, separated by commas, the best not to write irrelevant keywords, with a word to summarize the main content of the article, reasonable to add keyword optimization. At the same time, search engines want to see a frequently updated Web page, so you have to do a minimum of 3-4 articles or content per day.

5. Optimized web content

Search marketing, content for the king, excellent content is always to attract search engines and visitors the most important factor, then what kind of Web content is excellent, then I tell you.

(1) Originality

Original content is easily referenced by many websites, and the reference will generally add the original page link, this page can get a better rating, the ranking will naturally be good, but if there are many pages before this article, then this page will not be attached to it, it is difficult to get better rankings, so we need to carry out " Pseudo-Original "processing, that is, the title and content of the article to make changes.

(2) Rich content

Rich content of the site will allow search engines to be included, the same category of articles included in the same page or channel, so that visitors, customers open these links can read related articles. This page, which consists of a series of articles, is called a cover page. SEO is very helpful.

(3) The content is expressed in text

The content should use the reasonable text to describe, try not to use the picture, Flash,js describes the page content.

6. Keywords density and position

Keyword density is an important parameter in search engine algorithm, the site stressed that the number of keywords in the page appear more frequently, the higher the frequency, the higher the probability of being searched, the ranking is higher.

But not the larger the keyword density the better. Different search engines have different allowable levels. Avoid avoiding keywords piling up, people have been piling keywords have been search engines think malicious behavior, the General keyword density in 2%–5% best.

Keywords appear in the location of the page title, tags, Web content headlines, Web text, picture annotation tags and hyperlinks and other locations appear, conducive to SEO.

7. Reverse Link

The reverse link means that a page has a link to the B page, then page A is the reverse link of page B, and the reverse link is one of the important factors that affect the ranking. The more backlinks a Web page has, the more the page is referenced, and the more attention is paid to it. So the more the number of directional links, the better.

If the site's pages are linked by an authoritative website, then the link is a high-quality link. Backlinks page must contain keywords, so you can improve the ranking of keyword search.

Guangzhou seo, Network marketing--nick. Lee