Talking about the website propaganda and promotion cannot be separated from the station user experience

Source: Internet
Author: User
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In this era of user supremacy, only to continuously meet the needs of users, can let their website go farther, now the Web site thousands, really can go on, but not a lot, coupled with a lot of novice experience is not enough, the site has fallen to a group after another batch, see a lot of success and failure of the site, carefully analyzed the next, Do the site in addition to the need to adhere to, skills of course is also indispensable, how to package and promote, let others quickly know your site, this is also very important side.

In addition to publicity and promotion of course is not enough, such as many times, we are playing on the bus or TV xxx ads, to enter the site to see, and other sites are not much different, and even feel that this site is worse than others, the price is higher, this will not be able to retain users, the site should have a unique attractive side, In order to allow users to identify, through other people's propaganda, than their own advertising effect better, this is Word-of-mouth propaganda, the site to achieve this effect, Shanghai website production that a site in addition to packaging, publicity and promotion, but also need to do a good job in the two areas of the station:

The first is: user-friendly, easy to operate

Tencent QQ friends know, its layout and operation are often changed, many functions are now used to be more simple than that, a lot of unfavorable factors are also slowly improved, such as space messages, visit albums, etc., before you can casually to other people's space to see the beauty of handsome men, You can also easily leave your footprints, now these are set by the user themselves, better protection of their privacy, and operational aspects of continuous improvement, such as the former space to say that the reply, we must enter the space to reply, now has the frame to facilitate our dialogue:

In fact, our website is the same, do not make too complicated, do not think that users are as smart as you are, many sites themselves into, there will be a sense of disorientation, do not know how to find what they want, I think users encounter this situation, few people will be patient to look for, Instead, choose to jump out, close the site, so the site's function is best to be simple and clear, user-friendly operation is the best.

The second is: to attract User Content

The content of the Web site, except in the form of text, also includes the website's picture, the function and so on, these are needs to consider, although many things cannot step, but the station article can do at least a little, that is try to do original, the same article, in many websites can find, Why do others come to your site to see it? and some of the site's functions can only slowly improve, like Tencent QQ, every moment in the update their own products, to provide better service, only the content of continuous improvement, to provide users more surprises, other people can always find a feeling in your site, and maintain a sense of freshness.

In fact, the site in addition to these two points, the most basic site opening speed is certainly the first to do, half a day can not open the site, the inside of the things again how good, in fact, many websites are generally done after not how to modify, the Shanghai Web Design Association network thought that sometimes may be suitable for minor repairs, Many things can not be long-term to meet the needs of users, small changes not only will not let the site down the right, and sometimes will give you some unexpected surprises.

This article is published by Shanghai Web Site Production Association Network (http://www.580plan.com), reproduced in the form of links to indicate the source, thank you.

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