Tang June: Last year to push free games now scare a cold sweat

Source: Internet
Author: User
Keywords Entrepreneurship venture capital entrepreneurial information digging the shell net
January 17, the 2006 China games industry annual meeting held in Chengdu.  Sohu It rushed to the scene, inviting online game industry Mister Inventory 2006 the entire network gaming industry characteristics.  Royal Network President Tang June in the meeting on Sohu it said that the 2006 China's online game market there are three characteristics, that is, the game industry three change pattern; Shanda Free mode has been successful and independent research and development companies become active. The pattern change Tang June believes that in 2006 years, to Shanda, NetEase, nine-city as the representative of the game has changed the status of three, including Jinshan, long tour, 17Game, Journey and other online games have begun to form the second echelon of the climate.  Moreover, the free market of the whole net game is still quite huge, the current mainstream game enterprise about strategy 40% market space, still have 60% blank to develop. Therefore, Tang June believes that Shanda and nine cities, NetEase and other companies do not have a competitive relationship, if the expansion of new markets is the biggest challenge. "Shanda's biggest challenge is Shanda himself."  Tang June smiled and said. Look back last year scare a cold sweat Tang said that the free online game model of the success of the 2006 online gaming industry's second major feature.  "Grand at the end of 2005 to launch free online game model, the company also experienced a slump," Tang June did not deny the grand once the downturn, he believes that the real success of the company, is to be able to climb up after setbacks. However, back in the early 2006 grand large-scale promotion of free games, "now but a cold sweat."  Tang said that last year when the free online games were not worried and scared, feel free mode can be successful, but now think back, when almost all the games to free mode rushed up, still not inevitable fear. Of course, Tang June now has reason to believe that the free model has been successful. In the past four quarters, the big earnings from the loss of a step-by-step recovery, which provides a strong proof of the free model.  "Of course, the model can be successful, but did not think that there is now such a good result," Tang June will now be the model called Online Games 2.0. Tang June also revealed that after the grand all online games will be free operation.
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