Tao: Some general steps of SEO on website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO is not a mysterious thing, his core idea is that your site is to display the content of search users want to get the search content, the major search engine has been in the pursuit of customer search experience, the following first comparison between the two mainstream search engine Baidu, Google's different points

Search market share: Baidu 73%, Google 20%

Included in the speed: The new Web site after the construction of an external link, Google's collection of speed than Baidu's collection of faster, this point I passed many new websites have been proved.

Included after the keyword ranking: The site is included, Baidu will quickly put the new station keyword ranking to the first page, or a good position, and then slowly lower, if your site to do a good job, ranking again slowly rising up, Google's new station keyword ranking is in accordance with the comprehensive weight of the site out of the site to do a good little bit of promotion , Google has sandbox effect, my forum, went into the sandbox, and then after about 10 months time again released, got a good ranking.

Included: Google can basically include all the pages of your site, on the Internet to repeat the content he also do not let go, Baidu this done better, the original content more interested.

Website Update speed: At present, the update speed of the site Google faster than Baidu, the ranking of the update speed, Baidu faster than Google, of course, this comparison is for the same site, if it is a very high weight of the news portal, estimated update speed should be almost.

External link impact: Google Small and medium-sized to more than Baidu more attention to external links, external links is also Google PR calculation of the important indicators

Manual intervention: Baidu Artificial intervention is stronger than Google, the reason Baidu is the Chinese search engine, Google is the world's search engine, China pay attention to relations, pay attention to cooperation, I have the experience of search engine PR, four major portals, including CCTV, as long as they cooperate with other negative information can be protected.

Understand the difference between search engines, we do SEO also has a targeted

Let's talk about the general steps of the search engine (for Baidu)

1: The Domain name choice, domain name choice is best Chinese whole spell, or Chinese first letter combination, for example if you do webmaster NET, www.zhanzhang.com is the best choice www.zz.com of course also very good, if the name of the site is relatively long to use the first letter combination, For example, second-hand car network, www.esqcw.com of course I choose the domain name here is for SEO, of course, also take into account the Chinese input habits, and then use the channel domain name is best to use the http://bbs.xxx.com of this two-level domain name form, the weight of this domain name is higher than Http://www.xxx.com/bbs

2: The choice of the host, if you are allowed to recommend the use of stand-alone server, or VPS, now the spider recognition of the host is still very serious, if you are a separate host, he will think that the weight of the site, than with the virtual host of high, if the company is a large program server, database server, File server separation is better, of course, to do the cluster, disk array, CDN accelerated search engine awareness will be higher.

3: Development of the language of choice: now mainstream web site static, regardless of any development language development site eventually generate static pages, there is no development language choice, if you really want to explain the impact of development language on SEO, Java development of the site the highest weight, the other second, if no static page generation, Using a dynamic URL, note that the URL of the parameters do not exceed 3, but also note that Java development, you can make. Do because it is the default suffix of the structs frame, do not get into the. Action and other strange suffix, search engine will not recognize your superb technology, look at the collection of Chihiro network.

4: The website frame design: Adopt the conventional three-layer design mode on it, whether it is the Web site of information, or mall, don't let visitors click three times have not found what he wants to see, the idea of the foreigner design site is do don't let me think, aspects of customer access is also an important user experience requirements, Search engines do the same.

5: Page Seo,title is very important to carefully set up, keywords,description almost discarded, but also set up, keywords recommended not more than 3, discrimination to connect through shun, and title fit, do not stack keywords , the main keyword of the page not more than 10%,3%-8% for good, keyword page weight for the bottom left, is also browsing habits, if the article, the article title to implant keywords, the article is the first to strive for a keyword, but the article should be consistent implantation do not far-fetched patchwork.

6: Web site Static, do not need to explain, we all know the benefits of it

7: The whole station internal structure: the whole station should form a network structure, starting from a certain point, no matter how many clicks can go back to the original point, this need in the website navigation design more consideration

8: Content to add, the site as far as possible using the original content, if the original is not easy to obtain, you can do false original content, do not complete the copy,copy is included, a single page ranking will not be too good.

9: Outside the chain to add, you can link, or buy links this is not much to say

Finally remind the Web site system design after not easy to modify the program, Change access path, so if the search engine view 404 too much, he will think that your site in the internet disappeared, will be a lot of cut your included pages, a good way is to do 301 directional.

SEO In addition to some technical aspects, focus on observation, watch the search habits of searchers, observe the keyword search index, there are targeted to do some special pages to cater to the search engine, and ultimately to attract traffic.