Tao: The strategy of soft text promotion in portal forum

Source: Internet
Author: User
Keywords Soft article Promotion

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Recently responsible for the company brand Soft Forum promotion work, the target soft channel is mainly a first-line forum, of course, the Portal forum is preferred, because the portal forum visits, exposure is very large, especially suitable for the company's brand, or product brand of soft text promotion, the following talk about the specific steps of the operation

1: The number, before you actually post, must first raise 10-20 forum account number, after registering these accounts to take turns landing these accounts, accumulates the post number, the on-line time, causes each account to be able to post, replies, modifies the post the permission, in these accounts the key raises 1-3 posts main numbers, These accounts are the main posts. The other accounts are posted back and forth.

2: Soft writing, writing soft Wen is a learning, preferably the company's planning department or Network writers out of the manuscript, Soft Wen best with the current hot topics related to the brand's exposure is large, of course, original story posts is also a good choice. Soft text in the advertisement implantation for the portal forum to promote the requirements are very strict, a successful soft standard is to allow 10 of people to see, 8 people can not see is advertising stickers.

3: Forum section Choice: must choose to compare the fire of the comprehensive section to hair, do not scruple the soft text of the Fit, practice has proved that the post in the hot plate, even if the soft text over a period of time by K, also than in the unpopular plate is not the effect of k better, in the hot plate another advantage is the possibility of a large reprint.

4: Post strategy-: Published without the brand keyword soft, the forum will not be deleted, and then the post in a certain amount of browsing, modify the content of soft text so that it contains the corresponding brand keywords, through the practice of this approach is still good, the probability of deletion of posts is about 50%.

5: Post strategy Two: Published without the brand keyword soft text, and then with a small back thread, in the reply to implant brand keywords, through observation, the more the return of the deletion of the probability of the smaller, of course, the lower the exposure, the answer to the brand keyword must be shown in the first page, if done in the back page, also can not reach the purpose of the brand publicity.

6: Post Strategy Three: Post contains the brand promotion keyword, so to quickly let the trumpet reply, so that the post quickly seemingly very hot, so even if the administrator saw the suspicion of advertising, will not be reckless delete, because someone to pay attention to the post. This post strategy effect is still good, recommended use, some large network marketing companies are also using this means to operate.

7: Post-tracking: After the soft text must be tracked after the post deleted, which posts have not been deleted, which posts flow is large, which browsing volume is small, statistics of scientific data, after the targeted post.

8: Finally remind everyone, do not come to the point that the product, said the brand, with the Web site, such a post must be K, no more is no work, but the brand's reputation is greatly compromised.

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