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What is the power of E-commerce to play?, Shanghai Chase million has listed several commonly used network promotion methods, of course, these promotional methods may not apply to all the Promoter, for the promotion of a unique needs, the selective promotion planning is better, if any promotion methods are tried on, Its effect is not good to where to go, simply say, you can not write a soft paper today, tomorrow do the Site keyword optimization, the day after tomorrow to consider doing a network of hard advertising. What things are chew, good promotional methods need to adapt to the site's own characteristics, need a bit of persistence, a little paranoid, will be scheduled to implement the promotion plan, will naturally receive a strong market promotion effect.
With this attitude, we can talk about "How to do Free Network promotion" topic.
1, must be everlasting, day by day adhere to the soft text promotion
The promotion of the website wants to obtain the long-term effective development, must write the soft article, writes to the Acme, writes every day, publishes to you can think of each kind of platform, opens dozens of blogs, registers hundreds of forum accounts, the day writes with sends, the cycle, repeats itself. Two months later, if you want to not have tens of thousands of outside the chain are difficult, your shop, your marketing platform will quickly become the most popular vocabulary.
Soft writing needs to do two points: manufacturing needs and guide consumption. The core content of soft paper needs to elaborate a sales proposition, that is, the core selling point, a sufficient to produce sales of the deep-rooted reasons, or "reasoning" or "to Love moving", the ultimate goal is "sales reached." Do not taboo "paper-style soft wen" (reason is too strong, unattractive) and "whining" (lack of fun and sales force).
Soft writing can be "a center, two basic points" as the principle, that is, "feel" (or experience) as the center, two basic points is the manufacturing needs and guide consumption. Take the health wine market as an example, feel the center is to highlight the feelings of consumers, the feeling of illness, the feeling of treatment, the feeling of using products (from the auditory, visual, tactile aspects), we must write the customer's "pain", through the feeling, so that your target crowd into your set of thinking circle. On the contrary, leave the feeling, your thinking again rigorous, your feelings again true, also difficult to make customer demand change urgent. Manufacturing demand and guiding consumption are the purpose and purpose of soft text, soft writing is also the details of the grasp, how to change the feeling into the reason for consumption, the weak demand into strong demand, from the content of the soft text, layout, thought and color in all aspects of the start, so that it becomes a rigorous scrutiny of the ideological system.
Specific soft writing steps:
1 Write Soft Wen first to select the starting point, that is, how to promote the needs of products, services or brand information perfect embedded in the content of the article, a good point of entry can make the whole soft text look natural, the soft ads to achieve the ultimate.
2 design article structure, grasp the overall direction, control the trend of the article, select a strong impact of the title.
3 Improve the overall text, according to the framework of rich content, to polish the specific content.
4 repeated communication and improvement.
2. Play the role of question and answer marketing
To Baidu know, Sina love to ask these questions and Answers website, choose some of the online shop keywords to answer other people's questions or initiate problems, or ask yourself. The question and answer marketing does well, can achieve the goal which gathers the popularity in the short term.
Encyclopedia online Shop Promotion law: to the Internet to add content.
3, easy to use search engine promotion method
Search engine marketing To do a good job, the site traffic will be quite large. This method many people know, how to do better, or to talk about methods. Here specifically mentioned a point, do keyword, pay attention to the current network hot key words hook, can get more traffic.
4, mail promotion and instant chat tool promotion
Mailing List Promotion method: Regular and irregular to send Internet users electronic magazine.
Non-expected mail promotion method: Use a professional mass mailing tools, online bulk collection of electronic mail address, and then mass. Message title to "standard", do not let netizens mistakenly think it is junk mail.
Email Automatic reply Promotion method: Is in the mailbox set up automatic reply, the shop address and shop introduction set to Automatic reply content. When you receive any e-mail, the mailbox will automatically return to the past.
QQ Group Promotion method: Use dozens of QQ, each QQ joins dozens of groups, sends a shop every day. Even excluding online QQ users, the effect can not be underestimated. To endure humiliation, not afraid of being kicked. The other is in QQ Group is can send group mail, for example, you can put the wonderful content of your shop in the Mail recommended.
QQ and MSN Nickname Promotion method: The nickname to modify the URL.
6, blog, forum Promotion
The soft text must have the place which publishes. One is sent to the forum, the article station, one is sent to the blog. There's a benefit to blogging that won't be censored.
Register dozens of hundreds of forums, register dozens of accounts per forum, and set your signature online. Post popular content and own your own posts. Pay attention to change the vest, the issue of controversial title content. A good title is a key factor in the success of the Forum. Here said the forum refers to the Pan-forum, including the message book, Forum, Bar and so on all netizens may gather place.
7. Promotion of website activities
The award-winning registration to increase the number of members registered, consumers are very realistic, unprofitable things, they will not do.
Encourage visitors to promote the law: How to impress the Netizen Word-of-mouth publicity, according to the content of the shop, flexible arrangements. The general novelty interesting interactive content effect teaches well. For example, test class Ah, rating category Ah, Holiday blessing category Ah, funny class ah, and so on the content of the Web page easily be strongly spread.
Online competition Promotion Law: for example, beauty rating, shop rating and so on various qualifying competitions.
Greeting Card Promotion method: When someone sends a greeting card, it is the way to promote your shop.
8. Joint Promotion
Links to friends, shop recommendations, shop rankings and other ways, and other online shop to form a joint promotion.
Free one-way link promotion method: Free to other online shop to do links, can enrich their own shop information, and in search of other stations, and may appear their own web results.
Batch Submit Exchange Link promotion method: With the automatic submission tool, submitted to other online shop links columns. When the webmaster in the audit whether through your station, for you contributed an IP.
Shop ranking vote to promote the law: to join other online shop to launch the ranking, or to other stations for shop rankings, can effectively improve the display rate of online shop.
Shop Promotion Alliance Promotion law: Single Fight out of heroes, a person's energy time and intelligence is too small, therefore, to learn to borrow external forces. Several stationmaster unite together, reach propaganda consensus. In the promotion of their own shop, incidentally also on the other shop. With the same labor, get more harvest.
Swap channel Promotion method: and other shop to exchange channels. is to put the other shop as one of their own channel in the online promotion. In this way, each other, instrumental, powerful.
Free Resources Promotion Law: to provide free services to other shops, such as free statistics, free evaluation, free weather query code, free blog, free IP query code, free stock query code, free search code, free online customer service system, free message book, free domain name, free space, free PR evaluation, free ebook, Free inquiries, free hanging QQ, free certification, free materials and so on. To let oneself provide the service, become the standard configuration of other shop. Time is long, the flow of natural.
Content Alliance Promotion Method: This method is suitable for webmaster with server resources. Provide a platform, you can bind other online store domain name, the shop's head and tail advertising location to other webmaster, attract other online shop to join. Seemingly for other shop to do wedding clothes, is actually in the promotion of their own shop, expanding the popularity and influence of the shop.
In short, to attract greater flow, with multiple clicks for the direct purpose of the network promotion way there are many, but the real suit of their own way, need to depend on their own situation, once the promotion of the determination of the way, it needs to be carried out in the end, the effect is not good, the effect is not, you think it is the promotion of the problem, in fact, it may be the promotion of mentality.
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