Telecom four-channel mobile phone Li Shi iphone single promotion invested billion

Source: Internet
Author: User
Keywords WIFI China Telecom IPhone handset maker
From Yu Long cool sent n900+, to Motorola released XT800, and then to Philips released D908 two months, China Telecom Mobile Terminal Management Center director Madaujie, has never been so frequent in the end of the product launch of the manufacturer.  Madaujie so hard, because these three phones although the model is different, but there is a common ——— are China Telecom vigorously built "3G Internet four-channel mobile phone" star products.  "Four-channel mobile phones" by China Telecom as a "seizure of high-end smart phone initiative," the important weight, more exaggerated that the four-channel mobile phone will become the future 3G mobile phone core. "Four-channel mobile phone" to promote the "so-called" 3G Internet four-channel mobile phone, is the Voice dual channel plus data dual channels, and voice dual channel that is CDMA+GSM dual-mode, a mobile phone at the same time using two network. The dual channel of data is Evdo+wapi/wifi, and the cellular and WAPI/WIFI networks complement each other.  Madaujie said the advantage of this kind of handset is that it can satisfy both the voice call of the high-end users and the inherent protection privacy of dual network, and can meet the demand of high-speed 3G Internet users. "Four-channel mobile phones" can be evdo+1x +wapi+wifi four ways to access the Internet, in the WAPI network with WAPI, Wi-Fi when there is WiFi internet access, both have no time to use 3G Internet.  One of the key selling points is the use of China Telecom's nearly 100,000 WiFi hotspots, users can easily find hotspots in the city, choose to use WiFi to achieve high-speed Internet access. From the end of the 2009 Yulong n900+, to the January 2010 Motorola released XT800, to Philips released D908 and Dopod T5399,  Two months released in the four 3G Internet four-channel mobile phone composed of China Telecom 2009-2010 star 3G mobile phone's main lineup.  According to reports, Yulong Cool faction N900 will take the terminal manufacturers and China Telecom Joint Promotion strategy, the two sides are expected to invest in a total of billions of dollars, including marketing costs, phone subsidies, terminal promotions. Yulong vice President Li revealed that in order to get good results in the mobile phone sales season, Yulong Cool faction will provide a very high channel profit for n 900+ channel to stimulate the sales enthusiasm of all dealers in the country, while in the telecom Business Hall, Yulong Cool faction will convene the telecommunications national county level of the Business Hall Personnel Television conference, the relevant knowledge training  To assist in n900+ sales.  At the Motorola XT800 conference, Madaujie said that China Telecom will work with Motorola for the overall marketing of the product, including large-scale television, network, print advertising, at the same time, China Telecom will also provide special promotional incentives for the mobile phone, that is, a certain proportion of the subsidy policy. "This year, China Telecom will focus on the promotion of four-channel mobile phones, the next China Telecom will also joint terminal manufacturersLaunch more 3G Internet four-channel mobile phones. "Star phone missing, for telecommunications" heart headache "last year, China Telecom is eager to expand its mobile user scale, CDMA network has developed a large number of low-end users. The source said, in the recently convened China Telecom Group 2010 Working Conference, the head of China Telecom Wang stressed, "to further focus on high-end users, not only to expand users, but also to improve the quality and efficiency of development." "It was revealed that Wang" three major effects and three problems "to summarize the 2009 telecom performance, the three major problems are dissatisfaction with the mobile business, including the lack of awareness of mobile business, the development of mobile business and the difficulty of the estimated time and the preparation of the estimate is not enough to meet the needs of users of mobile Internet applications  3G network coverage of the most extensive advantage has not been transformed into a differentiated selling point. The lack of star mobile phone has been China Telecom's "heart headache." Wang has written to handset manufacturers, "look forward to research and development in China, design and manufacture, favored by consumers of the ' Chinese iphone ' products come out early." "" China Telecom is particularly optimistic about the development model of Evdo+wapi/wifi, because it can not only solve the problem of wireless frequency, but also to fully mobilize the resources of the wired network to solve the user's mobile phone high-speed Internet access to the problem of insufficient bandwidth, play the advantages of China Telecom's fixed network. "Madaujie said," Fortunately, the current China Telecom in the WLAN construction has a certain advantage, up to now China Telecom has been laying nearly 100,000 hot spots, 300多万家 Court gateway. Therefore, the promotion of four-channel mobile phone can also allow China Telecom in this area to avoid weaknesses. In addition, China Telecom is still increasing the WIFI/WAPI hotspot construction.  "Follow-up, China Telecom WiFi hotspot will also increase to 130,000-150,000." And at the user level, "Everyone's demand for high-end mobile phone wapi/wifi is getting higher, especially the iphone, Gphone and other unimpressed star mobile phone, Wapi/wifi has become the standard of high-end mobile phones, Dopod in the subsequent launch of high-end mobile phones are also basic will join WAPI WiFi module. "Because for the user, Wapi/wifi's advantages are very clear, including real high-speed Internet access, and can be implemented free of charge," says COO Xu Weide. For operators, however, Wapi/wifi clearly reduces the cost of operating Internet handsets and improves 3G operations. "And the other biggest improvement in the four-channel relative to the previously simple" c+w "(Cdma+wapi/wifi) strategy is that China Telecom more obvious emphasis on dual-mode dual function," This is not only the Chinese unicom operation in the C-net experience of the summary, but also the current coexistence of a variety of network environment to cater for, It is also an effective means to carry out the transfer network indirectly.  "Derek Telecom consultant Cao Shuling said. China Telecom 5 to build 6 major content base  In addition to building a "four-channel mobile phone", strengthening the terminal, China Telecom has planned to set up a product center in 5 places in the country to set up 6 content bases in order to create 3G content applications. China Telecom plans to build 6 major content bases in 5 locations nationwide, with specific operations being contracted by provincial companies.  The establishment of love music base in Guangdong, the establishment of mobile phone games in Jiangsu, internet base in Shanghai, the establishment of the Sky Wing video base in Zhejiang, the establishment of mobile reading base in Sichuan, the establishment of a software supermarket base, etc.  such as Sichuan Telecom Application Mall has launched a major 11 types of applications, including games, themes, entertainment, life, reading, communications, business, travel, education, finance, tools; Software platforms include WindowsMobile, Symbian, Java, Widgets, BlackBerry, etc. It is reported that China Telecom will set up a product center will co-ordinate product development and management work, the implementation of product development project system, strengthen product planning, the establishment of product base.  Wangxiaoxing nouns explain the so-called "four-channel mobile phone" is actually called "3G Internet four-channel mobile phone", in fact, four-channel mobile phone refers to: first with EVDO/GSM dual-network function, and secondly to support the Chinese standard wireless function WAPI and the International w IFI standards.  3G Internet four-channel mobile phone is a combination of many well-known domestic and foreign mobile phone manufacturers jointly built to MOTOXT800, PHILIPS D908, Yulong Cool send n900+ series of mobile phones as the representative of the general name of the smartphone. Newspaper reporter Wangxiaoxing
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