Ten analysis methods of keyword competition degree in SEO

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Keyword analysis in the position of SEO is important, and the competitive strength of the keyword analysis is also of particular importance. Keyword competition intensity, popular speaking, that is, the word competition is not big enough to do it? Maybe these people know, the reason is listed, just to let not know friends understand, let know friends more understanding of the importance of the keyword competitiveness analysis.

The enemy, win. Through the analysis of the key words competitive strength, through the analysis of the competitor of the key words, and then to adjust the SEO ideas, in accordance with the detailed implementation of the SEO plan, will also be more effective; at the same time, SEO outsourcing service providers to provide customers with SEO services, will also be based on the keyword competition to calculate the approximate investment energy and time, so that the Customer keyword SEO quotes. Below we discuss how to analyze the competitive intensity of a keyword from the following 10 aspects.

First: See keyword search results (SERP) number

In Google, Baidu input box to enter the target keyword, search engine returned the number of results, the number of return, the greater the degree of competition is relatively large; conversely, the smaller the number of returns, the less competitive degree.

In general, search engine returns the number of results and keyword competition compared to the following:

(1) Search results less than 500,000: the competition is smaller; easy to do home page.

(2) Search results 501 million: belong to medium small.

(3) Search results 1.003 billion: belong to Medium.

(4) Search results 3.005 billion: belong to the medium bias; it takes a lot of time.

(5) Search results of more than 5 million: belong to the high difficulty word.

For example: "Excellent friend net" This keyword Google return results for 1220W, "excellent friends" this keyword return results for 1300W, the initial view of "excellent friends" keyword competition intensity than "excellent friend Net".

Here is one of the tips: it is based on the page title contains the number of target keywords of the page to determine the intensity of the keyword competition, the return result is more intensity. Query syntax: "intitle: Target keyword". For example, "intitle: Beijing moved" Baidu returned the number of results is 87W, Google returned to 146W, and the direct use of keywords to search the number of the difference is far, Google returned 4.53 million, Baidu 2.9 million. Of course, in practical applications, we may find that there is also a large number of search results inconsistent with the degree of competition. For example, "Beijing moved" Baidu returned results 290W, "Beijing moving Company" Baidu returned results of 551W. In this case, the number of serp from the point of view is not very reliable, the return of the number of results there is a lot of water. At this time need to use other analytical conditions for comprehensive evaluation.

Second: See the Keyword results page whether there are stations, the station, Baidu product station

For instance, if a keyword in the search engine home in the first few stations are all Sina, Baidu, Qq,tom and other major stations, or is the industry station, or Baidu know, Baidu picture station, Baidu News station, indicating that the word competition is not small, need to spend a lot of energy to maintain. such as the portal of some independent channels, ALIBABA,HC360,58, China Chemical Network, etc., if there are many major stations in front, the weight of the high standing in front, immediately he is a two-level domain name, three domain name, directory page, you go to promote the words, the resistance is also very large. Because these stations weight high, in the search engine's character value is very good, the initial station is really difficult to surpass.

Third: Look at the number of keyword search

The more classic tool is Baidu Index, this number reflects the user search frequency of the keyword, the greater the number of daily search, indicating that the higher the word business, the better the effect of the customer, the word will also be a large number of businesses to compete for the goal, so the difficulty will be more difficult.

We can be divided into the following numerical range (based on the Baidu Index for reference):

(1) The number of searches is less than 100: it belongs to less competitive.

(2) Search times 100-300: belong to medium small.

(3) Search times 300-500: belong to Medium.

(4) Search times 500-1000: belong to the medium deviation.

(5) More than 1000 search times: belong to the high difficulty word.

At the same time, we suggest that we pay more attention to Baidu and GG related search, the ranking of the related search is based on the number of searches and relevance of the ranking. In other words, the first keyword is the most relevant word relative to the word, the word search is also the number one. This order in the previous search can be seen, now Baidu has already canceled this feature. If you need to query the relevant search terms, recommended word-tracking network related tools.

Insert a related search topic again, long ago I wrote related search optimization techniques, in fact, to now look at the relevant search 2 necessary conditions: 1 is related, 2 is search. This is unchanged. For example, we are in Baidu search: Excellent friends net SEO contest, we will see the first 2-digit search terms are: "Excellent friends Net", "excellent friend Net", ranked in the last word is "excellent friends seo." The front is of course the most relevant words with the search word, and the last word, Baidu is based on the key words to match the meaning of a word. These 2 words are my 2 days brush out, how to brush? The method is to make the articles and keywords related to the search term, to make the search number of the keyword. Search for more people, this related search will appear. This is also a lot of brush-related search software one of the principles.

Four: Look at the competitor's website structure and internal optimization

The main areas of observation are as follows:

1: The key word landing page is a stand-alone domain name, or a level two domain name? is the channel and the column, or the individual content page? If the keyword is on the first page of the content page, then we use the topic, column, Channel page to optimize it may easily surpass the opponent.

2:title, keywords, description tags and other: does title put the target keyword? is the target keyword in front? is the title format reasonable? Is there a different description of each page?

Site structure and other: up to a few clicks can reach any content page? Website navigation do good? including the first level of navigation bar, breadcrumbs type navigation. Is there a sitemap? includes HTML format and XML format.

Is the picture optimized? including picture size, alt attribute, if the master optimized, in conjunction with the ALT attribute keyword, also put the target keyword around the picture. Whether the station has optimized traces, the head and bottom whether there are keywords bold, keyword connection, keyword navigation and other common practices? These indicators can give us a reference.