The actual experience of enterprise network Marketing and website promotion

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Enterprise website Optimization promotion and webmaster in order to make the net to make the SEO optimization is very different, the difficulty and the emphasis also has very big difference. Many seoer will also help enterprises to do bidding consulting work, so here, I would like to talk about the enterprise to do SEO focus and strategy aspects of some experience.

The purpose of enterprise network Marketing is to sell products and services

and individual stationmaster to make the flow to sell the advertisement to be different, the enterprise constructs the website the goal to compare single and clear, do seo, do optimization .... The purpose is very direct, is to sell their own products/services. Therefore, the flow of precision requirements are higher. Wasting a lot of time and energy on getting a lot of irrelevant traffic is very consuming resources.

1. Paid bidding with high conversion rate of keywords as the core, high conversion rate of keywords, and strive to bid first.

To pay the bidding, the relevant keywords are often many, some traffic is very large, but the customer precision is not enough, this will be a large number of cost of the enterprise, but it can not bring the actual sales, thus reducing the advertising costs of the input-output efficiency. According to my actual operation more enterprise bidding management background experience, can be based on the following principles.

What are the key words for a high conversion rate? From a few different industries I've covered, the key words associated with prices and brands bring a higher rate of visitor conversion. For example, I have done several industries, these several key words, have a higher conversion rate (I will talk about the conversion rate later): XXX price, xxx brand, xxx what brand, XXX rankings, where the xxx cheap .... Why is there such a common denominator? People who have done sales work know that when a customer asks for a price and compares your product to another brand, it shows that he is interested in your product and is genuinely intent on buying the customer. So these keywords, be sure to get good rankings, must be eye-catching and describe the persuasive and attractive.

Attach: Conversion rate through a few indicators to track 1 the proportion of initiating online communication (if you have online customer service software), 2 Click to enter the "Product Center" or "Contact us" section of the proportion. Among them, the proportion of initiating dialogues is the most reliable.

2. Large volume of browsing, click the high cost of the keyword to the main SEO method.

For high traffic, high cost, but the conversion rate is not high keyword, you can reduce the bid by the way to put the keyword in the right column bidding. In addition this is the main keyword SEO optimization, especially competitive brand keywords. For example, you are XXX products, you have a Siemens brand competition products, called Siemens XXX. At this point, you find that Siemens XXX is a large amount of browsing, you want to be able to win some of them to your products and brands to do some understanding. At this time, the use of bidding, the cost will be very high, and because it is to identify brand search, so the conversion rate is low. And in the way of SEO, you can reduce the risk. and usually xxx brand, for many industries, competition is not particularly high, through professional seoer operation, the home page is often not very difficult.

3. Long tail keyword, Baidu know, Baidu Post bar, blog Groupware to operate

In addition to the main keywords, there are many long tail keywords can bring accurate traffic to the enterprise. Because these long tail keyword distribution is relatively broad, the statement is relatively long, the competition degree is comparatively weak, therefore consciously through Baidu knows, pastes, as well as the blog groupware, the cooperation between each other chain can play the good optimization effect. The flaw in this way is that the rankings are not very stable and require timely attention, frequent updates and repetitive posting of similar posts so that these words can often come out in the right place.

4. Place name + key words, through new regional website or column page to optimize

In addition, if you are a chain enterprise, you can consider the way to build a site group, such as you are Suzhou has a network, then a separate site to optimize the "Suzhou xxx" This keyword, Xuzhou has a branch, then build a "Xuzhou xxx" website. As long as each site content not all the same touch, is not Baidu is not considered cheating and K station. Usually use an independent website to optimize such keywords, quickly can rise to the first few pages, adhere to update and add some outside the chain, so the home page is not very difficult. I have for a company to do this type of site group built, most of the line to the home page. (after all, for many industries, and not many very professional seoer to participate in these industries), so using the homepage to do these keywords relatively easy. Now a domain name and a space cost can be under 100 yuan per year. and the benefits to the enterprise is much more, although it seems troublesome, but to bring long-term competitiveness of enterprises.

Above is I for the Enterprise Operation Network Marketing and the promotion work some experience, the rough writing gives the introduction. I'm gsong, welcome to my own project for sharing. http://www.114mkt.cn qq:970899599