The advertisement promotion trick of SNS platform

Today in the book "The Future is wet," read a very wonderful words. &http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP;

"Groups can exert a power that is different from the individual. Shared awareness has enabled groups to work together at a faster speed and in a more efficient manner. There are three levels of social awareness: one is that everyone knows something, and the other is that everyone knows that it is known to others, and that everyone knows that it is clear to everyone. This shared understanding constitutes a necessary step for real public action. ”

So, I suddenly thought of the SNS platform, and the general website promotion of the biggest difference. Is the SNS platform can well reflect the above three levels. On an ordinary website, you can see the news or activities, but you don't feel the other person's figure. On a platform like happy net, you can feel that so many other people have also visited the site. Everyone who has come will leave a portrait or a message.

At the same time, SNS platform, as long as users participate in the platform of an activity, in his personal center will appear this "action." So that his other friends can see the "action" and attract his friends to also click into the active platform to participate in the event. Of course, the platform can also set a button, encourage him to send the activity information to his good friend (for example, all friends on the net), can get points. This message is received by his friend's user center. Can quickly form viral transmission.

Therefore, the website development, in the website can increase the "recent visit" of the user avatar, reflect the popularity, while in the heart of individual users, increase the "recent visit", "attention to his people" and "message" and other sections, forming an interactive community atmosphere. Just like we will be very curious to visit their own blog people, and usually will return to the same, increase these mutual links, can greatly enhance the user's stickiness, and improve the user's activity, strengthen the atmosphere of the community.

In fact, not necessarily a SNS platform, on the ordinary website, can add similar functions. Do not believe, you also try! ：）