The analysis of Millet intelligent hardware play really wolf?

Recently, with the intelligent hardware entrepreneurs to communicate, it is difficult to circumvent the topic of millet, because the millet hand ring as the representative of the intelligent hardware to the original hot market, such as poured cold water, many people have a shiver. Is Millet's model of intelligent hardware so scary? Why Millet choose to enter a product field, will hear "wolf" exclaimed.

Especially a while ago, because Broadlink CEO Liu Zongru Public accusation, said millet intelligent hardware practices have hurt startups, stifle innovation suspicion. The model for Millet's involvement in smart hardware is starting to get attention.

What is the specific logic? After interacting with several entrepreneurs, you get the impression that

One: Millet to do the logic of intelligent hardware products

If you want to simply summarize the logic of millet intrusion into a smart hardware market, is to catch popular do explosive products. Basically this is the case, select a segment of the product, is generally a single product, often the audience is very wide, easy to make explosive products.

Then select a company in this field of cooperation, share investment, and millet joint product development design. At the same time at a very low price to enter the market, so that the former competition partners in front of the low price become powerless to return, or even directly destroy the original product market rules of the game. The result is that companies and millet are benefiting, often injured by other parties in the industry.

This logic can be summed up as: 1 around the millet eco-chain selection of hot products. 2. Cooperate with start-up companies. 3 Low price. 4 marketing strong promotion to do explosive products.

This destructive power is brutal, from a point of view is to kill the same industry players, from the consumer's point of view is to pull down the entire expected price of a certain category of products.

Ii. What products have been occupied?

According to this model, Millet has a number of products, in fact, not limited to the "intelligent hardware", the past has power, headphones these peripheral accessories, the future of intelligent hardware will be richer, because of the relationship with the millet ecology is greater. Several products already available, such as:

Millet hand Ring, the first is the recent introduction of the millet hand ring. Its partner Anhui Hua Mi Technology Co., Ltd. is also a joint venture, its parent company Anhui Hua Heng Technology Co., Ltd. last year, has launched a "Z Watch" (intelligence) of the intelligent Watch products, have a hand ring products base. According to a director of Hua Heng, the joint venture company Hua-Mi, Hua Heng has the absolute right of control.

Millet headset, is a headset for the factory ODM, this is an early eco-chain of millet cooperation products, Millet did not disclose the cooperation side, but according to the industry analysis, it is likely to occupy Millet shares of AAC acoustics. Millet headset hit the moving ring, CNC integrated cutting process plus 99 dollars in price, launched in the traditional headset industry turmoil.

Millet power supply, is with a power supply manufacturer in Jiangsu Province, Jiangsu Purple Rice Technology Co., Ltd., because the price of 79 yuan, so that a large number of mobile power companies in Shenzhen into a dilemma, I know a mobile power industry official in that time after the jump to the industry, and sigh, "indeed very difficult to do

Iii. Controversy over innovation

Intelligent hardware industry, has been listening to the atmosphere of millet fear, why? is not millet into a field, is the real wolf. From a few intelligent hardware entrepreneurs, mainly in two: first, the price of subversion, millet through the model of the explosion, the price will be done very low, so that other players difficult to survive, such as the front of the mobile power. However, from the market point of view, is not the embodiment of normal competition?

But the 2nd is worth pondering, many entrepreneurs said, millet in the new field lacks the core technology, often through with a professional company in this field, touch the doorway, and then with the use of users, channels and marketing force, occupy competitors of the existing market. So there is such a phenomenon, whether the power supply, headphones or millet bracelet, out, there are industry people spit, and its own innovation is not much, most of the products and technologies available in the market, after the optimization of millet, playing on the label, price and marketing.

From this point, for many start-up start-up companies may be a devastating blow, but also why there are entrepreneurs shouting millet has stifled the cause of innovation.

Four, millet next product is what?

At present, around the general direction of intelligent hardware, millet may be involved or the direction of the layout will be smart home, into the family, as well as security, health and other markets, all now appear in the Intelligent Hardware subdivision areas, millet are likely to enter.

59 Yuan Smart Socket? There are also lower prices for smart cameras, smart glasses, smart blood pressure meter, heart rate meter, car smart hardware, etc. are possible. Like the previous mentioned products, it is possible to be included in millet.

V. Key PRODUCTS: Routers

Lei has repeatedly stressed that Millet's own hardware core business is mobile phones, televisions and routers, other products to the industry chain partners to do. In the core hardware products of millet, routers are a special role, because this will become a link between smart home and other intelligent hardware products.

Among them, smart home is and routers rely on the latest smart products, so millet in the selection and judgment will be particularly cautious, is their own to do, or partners to do? It is also no wonder that the final contradictory breakout point is here at the smart home WiFi module.

For such a key module, millet either master the core technology to do their own, or the investment partners to do together, if only cooperation, not investment may be the breeding of tigers. It is in the investment to talk about, so that the cooperation behind the drift away. So Broadlink and Millet after 2 points in the negotiations also confirmed this point, first May 2013 Lei and responsible for the Millet ecological chain VP Liu De in the investment negotiations, after the end of 2013 is responsible for the Millet router VP Huangjiangi in the routing cooperation docking.

Conclusion：

Above we can see the millet in the intelligent hardware field of play, to expand its "millet eco-chain" products, so that many existing participants do feel helpless and injured.

Stand in the user's point of view, in a certain level is the beneficiary, let a lot of products back to the original, attributed to the normal. But from the whole market, the lack of flowering, more innovative products, which is the impact on the entire industry.

Some entrepreneurs say that this time smart hardware, home entrepreneurs should hold a regiment, will be millet isolation, but it is difficult to really change the status quo. Millet and entrepreneurial game can reflect the characteristics of the domestic intelligent hardware market, one is to really grasp the core technology, the product easily copied and iterative. The second is the millet company itself developed to this volume, is to continue to harvest mature products and be spit trough, or create a few truly primary innovative products? Like Google made glasses, if so, millet will really be impressive.