The analysis of the keyword competition degree

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Judge the competitiveness of the keyword is a very interesting topic, because everyone in the conventional thinking of the competition is often through Baidu Index, Baidu related results to judge, and everyone of these methods of judgment is often one-sided. is not even true, so today I come to you from another angle to the analysis of the keyword competition, read this article, let you witness what is not the same SEO.

First, to prove through Baidu Index, Baidu related results to judge is one-sided. Common sense everyone thinks, a keyword Baidu index is higher, then this word competition degree is higher, SEO is more difficult to do, really is this? Then let's take an example to illustrate the problem. Everyone Baidu Search "L", at this time we will see the following data: Baidu for you to find the relevant results of about 100,000,000, we know Baidu related search results of the morning large value of 100 million, that is, no matter how high your relevant search results, more than 100 million, only show a billion, then everyone will judge "L "Is this keyword highly competitive?" and 24 English letters, you enter one at a random, the result is reached the upper limit, and the fact that the keyword is not much competitive. And you see these letters Baidu Index is more than 1000, after reading these, you also believe that through Baidu Index, Baidu related results to determine the relevant search results is correct?

Two, since the above method is one-sided, then I will introduce to you what kind of analysis method is relatively comprehensive.

1. Most of our webmaster optimization keywords are commercial keywords, at this time we can see a comparison with reference data: Your target keyword Baidu bid number. Take led advertising car as an example, seemingly, led advertising car this keyword Baidu index is only about 150, if using Baidu Index of high and low standards to judge the competitiveness of keywords, then this is an unpopular keyword, but when you Baidu search led advertising car This word, the first screen in your page, Full Montreal is the LED advertising car Baidu bid, see this I do not know how we will, if led advertising car is an unpopular word, there will be so many people to participate in the competition? These Baidu bidding enterprises are not fools, but we all know that the cost of Baidu bidding is relatively high, If you see a keyword a lot of bidding, then it is very likely that the industry's SEO competition is very fierce, do not believe that we can Baidu search "led advertising car", you only use to see ranked in the top 10 of the site, there is no inside page can be. If there is a ranking of the pages (of course not large site, but small and medium-sized sites), we can judge the industry's key words competition is not, at least not a hot word.

2. When searching for a keyword, when the SEO icon appears, then you can be judged as a hot keyword. Careful SEO may find that some of the most popular words in the industry will be Baidu plus SEO tag, but may be some people do not pay attention to, so the recent more popular sharing platform beautiful as a case, please look at the following figure:

We see beautiful said that this site title in front of the logo did not, this is the SEO tag, this tag only hot industry, high degree of trust site can have, the basic appearance of this word, are the hot word. In addition, the tourism industry will also appear such SEO tags, here I do not one by one cases, we can go to a lot of observation.

3. We can also judge from a number of traditional and comprehensive considerations. Generally included more than 5000, PR greater than 3,alaxe more than 1000000, Baidu related domain is greater than 1000-5000, Google link is more than 100 on the hot, most effective look at Google link link, google link link is a hard, more than 30 and more, Comprehensive data to meet these standards is a popular word. The general website does not cheat the case, the Google link link reaches 30 to need at least half a year time. Second look at Google Pr. This is commonly used to judge the method, will be introduced in detail.

Analyze the competition of a keyword, on our website can be a reasonable layout of the keywords, according to the size of the keyword competition to determine the number of your site keyword, as well as your site optimization plan and optimization cycle, can make our SEO more forward-looking, so the keyword competition analysis is particularly important for SEO.

This article by Cheng Media led advertising Depot http://www.ledche.net/original offer, reprint please respect original information.