The Barley net plays the c2b+ to advance the pre-sale performance pattern, lets the audience dominate

Performance industry has been followed by the traditional market rules, users can only choose to watch existing projects, and the January 2013 domestic online ticketing network of the official line of barley "barley will" independent channel, marking the performance industry a new mode of operation, class "c2b+ pre-sale" mode to allow users to participate spontaneously in decision-making, has remarkable superiority; At present, it seems that barley will have a good influence on the activity and market response, and the individualized customization of ticketing service may become a trend in the future. The user is not only a participant, but also a leader according to the latest official introduction of the Barley Network: Barley Point is a new way to accept the concert, using the form of pre-sale to achieve the target value, the development of venues and time, the user through solidarity to support their favorite artists, together to build a stage dream. In fact, the barley point will also apply to the drama, "Tomb Grave note" is a typical example. Barley will be the main process of the following five steps: 1, voting: Users find interest in the project, you need to use mobile phone number to participate in the vote (each number limit vote), to reach the required number of votes to enter the next step. 2, Solidarity: users need to pay not less than a copy of the reservation (a single copy less than 100 yuan), and then obtain a arranging, if the project target amount to be reported for approval. 3, Approval: If the project is undertaken, the performer will begin to prepare for work. 4, Rob seat: Approval will be successful after the adoption of the user to participate in solidarity with the priority of the right to vote, and the order of the group to select a block; 5. Invoicing: Open the ticket before the end of the performance. It is not difficult to find the first three steps to determine whether the project can be successfully held, and two steps are led by the user, so that users participate in decision-making behavior, and simply choose to buy existing goods have the essential difference. Two main advantages: interaction and win the advantages of barley will be multifaceted, one in the form of innovative and effectively ignited the fans of the "Chasing Star" mood, stimulated the user's initiative, this good interaction helps to enhance the stickiness of the site. The second is to achieve a win, for users and sites, project success to meet the needs of users, unsuccessful users also have no loss (the amount of solidarity will be returned in full), and the site's popularity and attention will be improved. In the case of the organizer, the organizer may, according to the vote, the number of solidarity to estimate the total number of participants to choose the venue, the circulation of votes, effectively avoiding a large number of missing tickets, the emergence of the ticket; This is an excellent promotional opportunity for celebrities, especially emerging artists, who may be considering artists ' popularity, market expectations and other factors, The new performers are more cautious, but the fans ' solidarity will dispel their concerns. Take this Yang Yi personal concert successful start-up, Yang Yi through a mobile phone KTV software to sing it stand out, then into barley will platform, become a grassroots star fans support officially held the first concert, to other new performers to provide a reference. Custom ticketing services or will be the future trend Barley Point's success is not accidental, behind the similar "c2b+ pre-sale" the superiority of this model is obvious: C2B the LordThe right to guide to the user, relative to the consumer model, not to the commodity but to the user's demand starting point, from the real personalized customization needs a step closer; While the pre-sale test market reaction and collective power to reduce the risk of individual decision-making, easy to control the cost. In addition, ticket customization is also reflected in the ticketing itself personalized needs, such as with the name of the fan (referring to the train tickets) or the personality signature of the star (can be collected); In short, tickets are loaded with the same content, the form of ticketing can be diverse; As with the same performance, the audience's feelings are different. Since the barley point is already recognized by some users and the market, so with the existing strength of the barley network, it can also do more and better, go faster and farther, such as exerting two or three-line city, so that users become sponsors, rather than just stay in and sing a small propaganda point of cooperation; Only bold innovation can push the whole ticketing industry forward.