The basic idea of website promotion

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In the network marketing practice species often encounter such a phenomenon: when the site visits are not high to consider the promotion, even after the implementation of all conventional web site to promote means still did not achieve significant results. Are these website promotion means own problem, or the application of improper operation caused? The author's experience is that, on the surface, most of the reason lies in the use of Web site promotion method is unreasonable, but from the deep analysis, it is because of the lack of systematic understanding of the promotion of the website, and did not properly handle the website to promote the system involved in the related issues, For example, the site structure design defects for the search engine promotion methods will have a great impact, so the same way to promote different sites have different effects.

Website promotion is not only the promotion of Web site

The website promotion systematic manifestation One is, the website promotion should not only pay attention to the homepage the promotion, but must pay attention to the overall promotion effect. The term "web site promotion" was often seen in internet marketing articles earlier in the 2000. Mainly used to explain the importance of the site after the completion of the promotion, this word is emphasized that more people to remember the Web site, this kind of thinking in the year should be correct, although now can not say completely wrong, But clearly does not reflect the full meaning of website promotion. Because the purpose of website promotion is not to let users remember the Web site, but to obtain more potential users, until the ultimate goal of increasing corporate earnings. In fact, the user can remember a Web site is not the site to promote the focus of attention, because the use of search engines, even if you do not know the Web site can also be searched by keyword search methods such as access to the site's information, it is because of this reason, many users are not first to a Web site The user is directly into the site content page browsing information, and does not necessarily come to the site homepage. This shows that in the website promotion, the Web site publicity is important, but the content of each page is equally important, that is, the need to pay attention to the overall effect of the site. The influence factor of website promotion effect is various

?? About the Web site construction on the impact of network marketing, new online marketing observation (www.marketingman.net) has been a lot of research articles, specific to the website to promote, also affected by various factors, especially the basic elements of the site's impact, such as site structure, function, content, etc. The impact of these website elements on the promotion is shown in two aspects: on the one hand is whether the user can easily access information, if the information hidden in too deep level is difficult to be found by users, and even the site can not download for a long time, will affect the effect of promotion; On the other hand, it is the impact of website construction on search engines, Because through the search engine access to information is one of the main channels for users to understand the site, if the site design unreasonable (that is, site search engine optimization is poor), or effective content is poor will affect the user through the search engine access to information, which will lose a lot of users to find opportunities, will naturally affect the Even if the basic elements of the site design is reasonable, if the site is not properly promoted, the same can not achieve the ideal promotion effect. It can be seen that in the formulation of web site promotion strategy, we must take into account the possible impact of various factors.

?? The website promotion also must consider the external environment factor

?? The reason why the website needs to be promoted is also due to the industry environmental factors, the same industry has too many to compete for a limited number of potential users. Take the search engine promotion strategy as an example, each enterprise/website wants its own information to appear in the search structure in front of the position, because if not in the top 30 search results of the site information, it means that the user can hardly be found, Therefore, the search engine retrieval results ranked position for many enterprises network marketing is one of the important tasks. In the popular search engine promotion method, one is based on the natural search results ranking search engine optimization, the other is through the purchase of search engine keyword ads to obtain the visibility in the search results (such as Baidu bidding rankings and Google AdWords). The intensification of competition has posed a new challenge to the enterprise's search engine promotion strategy: if you expect to achieve a significant result in a simple way, you can usually only old pay higher bid advertising fees to get the top advantage, which is not suitable for every enterprise, and When many websites have adopted high investment to compete for good advertising position, the overall marketing cost will obviously rise, the advantages of low cost of network marketing also lost significance. Therefore, in the fierce competition in the context of the development of Web site promotion strategy, we can not but consider more environmental factors, only beyond competitors, website promotion to gain a clear advantage.

The role of web site promotion in a number of ways

? In the 2nd edition of "Network Marketing Basics and Practice" (Feng Yingjian, Tsinghua University Press, October 2004), website promotion is still considered as one of the eight basic functions of network marketing, and the website promotion is the basis of the success of network marketing, the effect of website promotion should be achieved in many aspects, such as the increase in the number of visits to the site to bring direct sales growth, network brand promotion, the increase in user resources and so on. The role of web site promotion in a number of aspects is also the site to promote a systematic performance, this feature shows that in the use of website promotion, if only the purpose of positioning in the growth of web site traffic, sometimes can cause invalid access to increase, waste a limited user resources, and even affect the user's trust, In this respect there are many examples, especially for some network companies, the one-sided pursuit of Web site access, and the lack of access to the amount of resources into the ability to return, so that the promotion of the website has become ultimately meaningless. In addition, even if the site has a certain amount of traffic, but in order to maintain the brand image of the leader, or in order to further access to new users, it is still necessary to continue to promote.

?? In short, the new Competitiveness (www.jingzhengli.cn) that the real effectiveness of the site to promote not only a few search engines, do a few exchange links, registered network real name/general site, or buy a few keyword search engine advertising so simple, These common promotion methods are the basic means of website promotion, but does not mean that the site to promote the whole, not to represent the basic work on the completion of the site to promote the task, but to take into account a variety of related factors, according to the internal resource conditions and external business environment to develop targeted Web site promotion strategy, and the website promotion each link, each stage development condition carries on the effective control and the management.