The basic knowledge of SEM bidding and the preparatory items

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After work, simply talk about their own bid these years of experience, and share with you. Let's start with a flowchart to see the trend of the bidding process.

Bidding is SEM (search engine marketing), bidding simply is to use the competition mechanism in the search engine promotion bit above the competition rankings, the higher the ranking, the more your advertising display exposure, show the increase in the number of clicks, this time the user clicks on your site to generate transactions, the site to obtain revenue, this plain statement, I believe that Xiao Bai can understand.

First, how to start bidding

So how does a person start bidding, I will say in a few ways, first of all, you have to understand the bidding of all knowledge, this can be learned through the Baidu Marketing Center, the center of all the courses need to see understand, do not understand the continued Baidu encyclopedia, this need to self-study ability than strong people, read all Baidu Marketing Center curriculum, So congratulations, your theoretical knowledge is almost ready to begin.

Second, bidders must understand what you want to promote the product is what

Market share, competitor, product details, any details, you even need to know the product as the product manager. So you will be more targeted promotion, the effect of promotion is also the most immediate.

The next is very according to the product lyrics, lyrics is a technology, this need to study their own, but the basic skills is Excel, lyrics before you want to know what you promote the core keywords of the product, such as air ticket industry, its core keywords is the ticket booking, ticket inquiries, Then its expansion word can be Beijing to Shanghai Air ticket (point to regional) this kind of, it can also be the Nanjing Lukou International Airport, Shanghai Airport and so on, these keywords are not the core keywords but the flow is also very large, to expand the key words you need to delve into, the flow of large keywords in general Baidu keyword assistant, Or Google AdWords inside can see the relevant keywords, as well as the flow of each keyword.

These are enough to be used in large quantities of lyrics, keyword according to the different parts of the word match is not the same, than the ticket booking, the key word flow is very large, then the price of competition in the foreground is also very high, if the use of phrase matching, show a large amount of expensive, so first choose exact match, wait until the quality of high, Optimization of the optimization of ideas, so that the CPC in the acceptable range, in consideration of the use of phrase matching. "Beijing to Shanghai ticket" this word can use phrase matching more appropriate, matching way there is a wide range of matches, a wide range of ways to match the broader, as long as the search term contains any characters in the keyword, are likely to be displayed, the general use of widely matched words are exposure words, Bids 0.3 yuan to 0.7 yuan between more suitable, this also must according to the company to the market strategy different decision, first said here, next time talks about the creativity optimization and the wildcard magical effect.

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