The basic promotion method of website mall

In this increasingly digitized era, E-commerce has developed rapidly, some enterprises have lost confidence in traditional models, E-commerce has become their "life-saving straw." 08 after the full outbreak of the financial crisis, a large number of people out of work, independent entrepreneurs are counting on e-commerce wealth, resulting in the results can be imagined, Taobao personal shops booming growth, online mall is also overwhelming, but the real profit is only a handful.
　　
This situation is largely rooted in the mall's short-sighted, the vast majority of the mall is what to make money to sell what, this idea determines what to sell, what does not make money, but refused to give up this last "straw", die propped up, struggling.
　　
While the other side of excellence, when is rapidly becoming an online department store. In the excellent, Dangdang station, users can not only in books, CDs and DVDs next to see Computers, MP3 and other electronic products, more likely to see jewelry, even erotic goods and other commodities.
　　
Excellence, when successfully transformed from online bookstore to online department store, is beyond the reach of other online shopping malls, not enough strength and funds, no strong logistics distribution and inventory warehousing, is unable to achieve a change from quantitative to qualitative process. But doing online department stores is not the only way for all online shopping malls. Do fine, a strategic extension is the online subdivision of the mall's survival and development.
　　
Subdivided online shopping malls are also outstanding, Rob Fresh net is the online cosmetics mall leader, research Rob Fresh Network marketing strategy for other industries, Circle Online Mall has a great reference value.

At present, we say that the method has a lot of SEO optimization, SEO, search engine optimization, outside the chain, the chain and so on. Also have a lot of people wrote a lot of experience articles, these are very good, but we all forget the most basic promotion methods, too much emphasis on SEO optimization, PR and so on and ignore the foundation. My article is mainly about the mall's basic promotion methods, hope that the operators of the city to help friends.

In said website promotion before, first we must make the corresponding plan, the website type, the website localization, the website procedure, the space, domain name and so on prerequisite condition:

A: Site type: is to do what this site is mainly to do (shopping malls, portals, garbage stations)

B: Site positioning: That is, the site targeted audiences, such as my web site think Flowers Gift network http://www.skcoo.com, targeted audience is young people, this positioning is very important, this is related to future promotion plans.

C: Web program: Now there are a lot of free programs on the Web can download, here I only fit their own is the best, easy to operate, the site beautiful, the best internal optimization of the site procedures, I understand the words can also write their own.

D: Space and Domain name: domain name theory under the choice of. com, we all say that search engine is more friendly to. com, I have not tested it is not very clear. According to everyone's operating habits, COM does have some advantages.

Space: In this choice of the best choice of stable, word-of-mouth better network companies, such as: million nets. Since I know what to do, so long this direction to sit, my approach is the simplest, is to use QQ group to do propaganda, now shop agent a lot, if you do not know can go to group search, have accurate search, I have three QQ. Joined dozens of QQ group, I changed the name to a flower gift reservation, as long as you think of a better name can replace the meaning of your site. But there is another one, that is in these groups are not one of the sources of supply, so you want to rank by the former only useful, so on the QQ to set up, the QQ state set to Q I bar! Then you look at your ranking is not on the front, than the administrator to the front, if the QQ member is also and you are the same settings, Then it will be in front of you.

There are other factors will affect the ranking, compared to the figure: the front is a space behind the text, and the front is English, and the size of the points, this on their own to practice, here will not say more. This is what I do, every day to ask me what is the source of more than 10, is not a member, your site more than a few traffic every day. How is it easy, but did you do it? We choose to promote the way must be combined with their own site positioning, in order to show the greatest effect, I hope we can meet their promotional methods, or that sentence, the right is the best, do not blindly believe that this is good, it is also a better promotion, Don't pay too much attention to SEO,PR values. As long as the site in accordance with the normal procedures to go, the site has updates, rankings and PR will have. Of course, my site has some other promotional methods, links, SEO and so have to do, not this simple to effective, you can go to try.

Throughout the E-commerce market, 360 security guards, Taobao, where the customer-prudential products of free, low-cost strategies are very successful, we all know that security defender 360, a completely free software products, from the date it was launched by the user's extensive "support", a penny not let users dig, four years down, The security defender installed capacity is already an astonishing number: 240 million, thus the security defender also has the capital to share the profits with the antivirus software provider. And Ma Yun several billion several billion "feed big" Taobao, today's Taobao, it is said that a limited number of advertising, scheduling has been to the next year, the price can be imagined. Where the customer sincerity is not afraid to do "price Butcher", and Rob Fresh net Low-cost strategy also "great minds alike".

Many online shopping malls are short-sighted, afraid to lose money, whatever is afraid of loss, any action should be profitable, and free is the internet created a new business model, even the essence of the Internet is that. In such a big environment, the jungle, only the fittest can survive.

The financial crisis in the recovery period, the electronic commerce has brought both opportunities and challenges, online mall how to actively respond to the market, the future is worrying, this is every online mall must think about the problem.