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As the search engine marketing more and more fierce, search engine optimization technology, resulting in the enterprise on the search platform for the promotion of higher costs, the effect is getting worse. Small enterprises in order to maintain and develop customers, it is necessary to constantly find suitable for their own promotion platform and Channel.
If it is a house rental industry, in the Bai to do the promotion is also very good, because many of the key words on the rental, are in the first page of the search engine. So what are the ways to promote Bai?
The way of free promotion
① Free Refresh
In the same category, only two times a month for free refresh.
Figure I: Free Refresh Tips
② Free Release Information
Three messages can be released free of charge per week in the same category. If you use the number of free, each new release of information needs to pay a dollar.
Second, pay promotion
(1) Urgent
After the purchase of the service, the information will be displayed at the top of the page (as with the 58 city bidding), the price will fluctuate according to the number of buyers.
Figure II: Real Time Price
Figure three: Show location in great urgency
(2) Top
The top of the Bai is equivalent to 58 of the city's top, information for the top, located under the urgent.
Figure IV: Buy the top price
(3) Expedited
After the purchase of the expedited service, the message has a red "urgent" on the back end, which can be more noticeable in ordinary information.
Figure V: Purchase Expedited Price
Figure VI: Expedited logo
Through the above promotion way to see, the most urgent promotion way is the most effective. The reason has the following two points: ① title tail contains red "urgent" words, attract users to click, improve the information of the click-through; ② Purchase an urgent service, within a week are ranked in the first three of the class purpose page, that is, users enter the category, the first see you to promote the information, greatly improve the amount of information browsing.
Figure VII: An emergency ranking effect
From the cost screenshot can be seen in the Bai above to do the cost of promotion is relatively inexpensive. But in the above promotion effect how, also need to see Bai accounted for its industry network traffic how many.
Article by Pange for Wuxi Real Estate Network http://house.taihuwang.com write, reprint please specify the source.