The big business of small Games "zombies" ate your computer.

Please note that half of the middle class in the United States has spent their time on the computer "zombie", "End plate", which is the magic of desktop games. Guo, a photographer in a foreign language newspaper in Beijing, changed his MSN signature to "my mother finally fell ill because of playing" Plants vs Zombies ". Many of her young people joined the "Fight against Zombies" army, since then, the trend began in college students and white-collar workers intensified.　　In the boring grid room, the mouse busy non-stop, the eyeball sway of the majority of people are playing this stand-alone games, gradually evolved into middle-aged with mobile phone microblogging, young people with computer play "Plant vs Zombies" situation. "Plant vs. Zombies" is the most popular thing we sell, compared to the early release of other games. "Garth Chouteau, the marketing director of PopCap Games, a famous American casual gaming company, said. The game had its initial appearance 3 years ago, inspired by "gardening" and constantly modified to become what it is today. The game was first named the "Garden of the Living Dead" (Lawn of the Dead), alluding to the zombie movie "The Dawn of the Living Dead" (Dawn of the Dead).　　For legal reasons, the final name is "Plant vs. Zombies". POPCAP Games has issued "Zuma", "Gem Bejeweled", "Magic Ball", "Swallow Fish", "Golden Legends" and other classic puzzle games. Like these classic games, "Plant vs Zombies" plot is also very simple, that is, planting a variety of plants on the lawn, to prevent zombies into the house to eat the owner's brain, zombies have the ability of the "corpse" and different. The game screen looks even a bit shabby, like a regular game for children. However, it is the name of the mini game category, clearly marked "Dead Zeppelin", alluding to the band of the Berlin spacecraft (Led Zeppelin); "Big Troublelittle Zombie", alluding to the movie "Demon da Tang Street" (Great Trouble in Little China); "Ace of Vase", innuendo band Ace of Base; "I,zombie", innuendo fiction and the film "I, the Robot" (I,robot) and so on, and that famous dancer Zombie, shape and thriller Michael Jackson similar, It will summon a large number of fan dancer zombies. The game's description of the zombie label reads: "Dancer zombies have nothing to do with people who are alive or dead." If there is a coincidence.　　"This kind of metaphor is pointless for children, but it can be very exciting for parents who are familiar with these films and bands," he said. Game makers let plant "imitators" express their voices-"I remember the 1976 zombie war," said the copycat in an old, gruff voice, "and we don't have any high-end stuff like pea shooters." We only haveJust their guts and the little mud shovel on their hands.　　"So, shirt tie, sit of the office workers, at the risk of being found by the boss, wrist convulsions, eye blindness, lack of sleep, Qi Qi, to the memory of the wave of the blocking zombie." The success of a game can be attributed to two: first, the game after the sale of profit can be proportional to the development, and the second is the popularity of the game in the audience. Compared to the "Need for Speed", "Call of Duty", such as God, the biggest advantage of small games is simple to start, game strong, simple picture features, which is why "Zuma", "Strange Aquarium" so that the white collar for the cause of obsession. And it's easy to get in and out of a computer desktop, and you can stop and get busy with other things at any time.　　A puzzle-solving or business-like game, adults can only spend five or six hours to customs clearance, and can repeatedly play, as online games or large games consume time and energy, they can perfect to pass garbage time. American casual stand-alone game started in 2003, from the earliest elimination of class games (such as "Gem Bejeweled"), analog operating games (such as "Beauty Restaurant"), puzzle games (such as "Mysterious Sight"), has been catching up with the momentum of many large game companies. According to emarketer released by the iresearch, the United States 2006 Leisure Games Total Download volume has reached about 700 million times, there are more than 1/3 players with the family under the age of 18 minors play together, there are 29% Players say that puzzle games are their first choice when choosing a game, followed by strategies and action games.　　And the more popular role-playing, shooting and simulation games are ranked lower, and large games just the opposite. "Plants vs Zombies" with a variety of small game points, new role development, secret collection, and so on, even the theme of the song are carefully produced, widely sung, it is really three years to grind a sword Kung fu. "Big Fish", another leisure game giant company, new "Rue Street homicide" agency puzzle game based on Poe's novel, The game is finally accompanied by the theme of the piano music spectrum, and can download the demo pieces, the Working Group also produced a large number of game film flowers, desktop wallpaper, As well as the next trailer for the game "Black Cat" based on Poe's novel, hand-painted scenes such as movie pictures.　　The company's best-known series of puzzle games, "Mystery View", has been launched for 6 consecutive years at the rate of one year, and is highly admired by the scene and design. Of course, these companies are not worried about spending money on the production of the game, the 2007 U.S. casual gaming Market size has reached 182 million U.S. dollars, is expected to 2010, the market size will reach 330 million yuan. Nearly half of casual gaming users have a family income of between 25000 and 74999 dollars, a typical middle class, the total number of U.S. revenue in this range of users of about 200 million people, accounting for the United States of the total population of 2/3, the huge number of users attracted countless businesses advertising input. Parks Ass"Although faced with the competition of new websites like YouTube, MySpace and Facebook, the game is still the main activity of online entertainment, which is dominated by casual games," says James Kuai, an expert on ociates analysis. Games also have a commercial advantage, unlike social networking sites and video-sharing sites, where games do not rely solely on advertising as an economic source. Casual games have a more mature way to profit, not only web ads, built-in ads, demo, and monthly income. ": The 9 people closest to Michael Jackson (illustrated) 9 people with the most intimate relationship Dawn