The bounce rate of the website that cannot be neglected

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We are watching every day of the site's various data, including traffic, keyword rankings, included quantity and so on.

The majority of webmasters want their own site visitors more and more, traffic rise, the key word ranking before the increase in volume. However, to optimize a good site, a vital data can not be ignored, is the bounce rate.

How is the website bounce rate defined?

Google's official definition is: a percentage of single page access (to the left to access a page).

Why say bounce rate is a very important website data. Because the bounce rate is the measurement of access quality. Google will use the site's bounce rate as an important reference factor for the site rating. Because the high bounce rate proves not the website performance is bad, the experience is not good, is the page and visitors are not related. In this way, Google may drop the site's ranking on a keyword.

So what is the reason for the high jump rate of web sites? Generally there are the following:

1. Click on the links to other sites on the page

2. Click the Back button to leave the page

3. Close the browser

4. Enter a new URL

5.session Expired

The above is a few of the more common causes of the high bounce rate of the site. At the same time, we can look at a group of data, site average bounce rate data, the vast number of webmaster friends can be combined with their own data to see if their site is a high jump rate of the situation.

1. Website average residence time: 190.4 seconds

2. Page number per visit: 4.6 seconds

3. Bounce Rate: 40.5%

4. Proportion of new visitors: 62.9%

So since the bounce rate is so important, 11545.html "> We have any way to reduce the bounce rate, enhance the overall weight of the site, the host review network to provide the following methods to solve the problem of high bounce rate."

1. Ensure the relevance of high ranking keywords

2. Content is related to keywords

3. Establish clear navigation bar

4. The site search function placed in the obvious location of the page

5. Improve the code, speed up the page load

6. Remove the window

7. Reduce outbound links, or indicate open in new window

I believe that through this article, many friends have a new awareness of the bounce rate, but also targeted to optimize the site, enhance the weight of the site. Of course, more about the bounce rate is just the vast number of webmaster friends can be in the day-to-day work gradually groping. In short, the host comments network feel, when stationmaster, the most important is happy!

Article Source: http://www.hostucan.cn