The business opportunity brought by shallow Shimeibo do you have a scarf today?

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With the rise of Weibo in foreign countries to the fiery, this whirlwind to the rapid speed of the trend of the ocean to the other side of China. 2009 Domestic micro-Bo carried out a new round of restructuring operations, statistics to now the major well-known portals have launched their own microblog. The heat continues to warm, netizens are also moving from the traditional blog to micro-blog. This network even derived a popular phrase: "Today you scarf?"

Weibo is so hot because it is not only a powerful feature of traditional blogs but also simpler to operate. In addition, it has an advantage in portable use. Users do not have to rigidly adhere to the writing of the red tape, with simple and popular words can express their feelings, the phone and it can be binding to the time and anywhere to record their feelings portrayal. Moreover, compared with the traditional chat tools (MSN, QQ, etc.), micro-blog broke the traditional "one-to-one" information transmission, implemented a "one-to-many" way of transmission, so that an information point can become a broad news center. If a user has 10,000 followers, the information they release can be instantly known to 10,000 people, and if they are spread again, the coverage is staggering. Therefore, Weibo is actually formed a very fast, wide range, can be directed transmission of information transmission.

And the meager fiery also has extended to the field of E-commerce, more and more businesses to join the micro-blog marketing. Thus the emergence of E-commerce micro-blog Business Circle. Weibo marketing is hot because of its uniqueness. It can not only facilitate the release of products and products business and product information, and the spread of the speed of a wide range of businesses have undoubtedly increased publicity efforts. Moreover, it costs much less than traditional blogs and forum marketing. The interactive aspect is also very formidable, can communicate with the customer instantly, obtains the user the prompt feedback. The attention of fans also contributes to the dissemination of information, the coverage of information is very wide, the effect of marketing is difficult to assess.

Dell has been marketing its own precedent on Twitter, commonly known as a foreign microblog, and, according to media reports, as many companies have used blogs and microblogs as a window into corporate branding, Dell has turned the window into a lucrative "counter". According to the data, Dell has more than 1.5 million followers on Twitter account @delloutlet, while Weibo-related marketing revenue has surpassed 7 million dollars.

And the use of micro-blog marketing is also a method. In the marketing process, direct sales of product means is not the best solution, and customer first for the purpose of helping enterprises and customers to establish a good relationship, so that both sides better communication and interaction to produce your unexpected marketing effect. In addition, excellent product quality, quality customer service experience, sincere communication, these factors are in micro-blogging successful marketing important factors.

Microblogging marketing has become more and more business strategy, the growing new generation of marketing is quietly changing the traditional mode of E-commerce. Today, micro-blogging marketing has brought new opportunities for E-commerce. Only the first crab-eating people can better grasp the success, business only in time to seize the opportunity to be in the industry or even the entire business circle to win business opportunities.

Author: Dingtaisa

Original Load Program supermarket network http://www.cxcs.com.cn

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