The catalyst of content marketing is good design

There are many ways of content marketing, the broad sense is not simply through the promotion, but through a little time, to meet or stimulate the needs of users, and then achieve sales goals or establish a relationship http://www.aliyun.com/zixun/aggregation/12474. HTML > Marketing Strategy, can be called "content marketing." Small head Baidu auction assistant think there are the following categories: blogs, micro-blog, offline or online seminars, lectures, books, films, events ... And so on, can be summed up in the category of content marketing.

In the sales industry, there is a frequently mentioned vocabulary-"SPIN", he is a situational, exploratory, suggestive, resolution of the four words of the English alphabet combination, the seller through these four types of problems to understand the needs of customers, procurement purposes, meet each other and reach a deal, More help to build a long-term relationship between supply and demand and mutual benefit, so this is exactly the same as the way and purpose of content marketing.

Many companies need to have a little relationship with content marketing. For example, a businessman wants to design a special topic: The man must eat meat, hope that by such content, can bring them more cooperative business resources, by the way to promote their products. Of course, this is a very good project, but in the careful analysis, found that the topic empty content but lack of so-called conversion strategy.

What is called the conversion strategy, that is, the factors contributing to sales, although the author has said that the content marketing is really to meet the needs of each other for the main purpose, but to meet the demand is not a brain all the things to you, but finally have a "he used your product reasons." Of course, this has a lot to do with the setting of a KPI, such as saying, "The example of a man burning meat," If my KPI is to increase the amount of visitors, how do you evaluate the final results? The easiest way to do this is to provide incentives behind the content, and to remember that it is an inducement to follow, and that the common discount coupon is a way to tell him how much you would offer if you came to me.

Where most marketers don't have a budget, should focus on grasping "solve the demand" as the main purpose, content marketing, the main source of traffic may be only "search" and "share" two, so when our product design, we must plan the user general to search the keyword will be? For example, my product is the design of Christmas couple packages, then our title should include "Christmas", "Dating", "Christmas Restaurant Recommendations", "Christmas couple package" and so on. In this way, we can accurately enter our activity page when the user searches, and then participate in our marketing activities after we have seen our solution.

However, the common misconception of content marketing is doing a lot of "content", but in fact these content is far from your product or service. There are also some enterprises through personalized content to make a long series of pictures sent out, causing many users on the network to share and forward. Many microblogging operators only see the "content is forwarded", so began to follow suit, some network jokes, popular forwarding content, to make a picture, and then add their own logo, thinking that this is "content marketing." In fact, this is a very wrong way, in the brand so competitive and brand loyalty is not so high in the era, look forward to this way to make users of your brand have an impression, and then in the follow-up product service selection, hope he can think of you, this is a very wrong idea, Or that this kind of operation is in fact only big brand can use, small brand is not benefit. It's like you want to sell a product, so move a table to a place where people are crowded, think the crowd is raging, someone will always see and ask you how to sell. Even if you sell clothes near a pedestrian street, you will know how to yell or use the price to attract customers, you have nothing, how can you expect him to choose your products?

Therefore, the small head Baidu bidding assistant think good content marketing, no outside of these three principles:

1. Meet user needs;
2. Design conversion strategy;
3. Content and product is to have direct correlation;

Grasp the top three points, so that your content marketing is more likely to achieve the goal, do not feel that the whole day is just "production content", but not to stimulate sales performance. Seek fixed then move, content marketing is a kind of accurate marketing, please do not use the concept of mass media to do him, otherwise, your harvest will be precarious can be "micro".

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