The change and invariable of gree entering "Mingzhu era" after one year

August a weekend morning, in Zhuhai Gree Electric Appliance Co., Ltd. (hereinafter called "Gree Electrical Appliances", 000651.SZ) headquarters office building a new layer of gree Science and Technology Museum, Bright. Mingzhu and reporters to visit the Science and Technology Museum, the Gree products familiar with the feminine soft, quiet side. But in a blink of an eye, sat down to interview, talk about this year's "change and Constant", Mingzhu and fixed back to her strong authority of that side. She is, after all, the most powerful woman in the best listed company in the home appliance industry. May 25, 2012, since she took over the hands of Gree Electric Appliance Chairman Scepter, body and Gree Group chairman, Gree Group's listed company Gree Electrical Appliances Chairman and President of the three posts so far, gree into the "Mingzhu era" has more than a year. This year, Mingzhu and her absolute leadership of gree electrical appliances have changed? Have the doubts of the outside world been answered or broken? "I still, but gree better than a little bit" "This year, I have not changed, but also as usual." But business has changed a lot. "Mingzhu to the China Economic Weekly," Our product design, has been completely rid of the past passive thinking, more into the initiative to truly bring the gospel to consumers. Now the gree is not simply a little better than the others. "And all the same," We are still victorious. Mingzhu's tone was almost unquestioned. She duly quotes her subordinate's words to describe the effect she has had on the entire gree since she was at the helm: "The change of leadership is like the way we sit in a car, where the car has been steadily progressing without any sense of change." "August 20, the release of Gree Electrical Appliances semi-annual report: The first half of 2013, gree total operating income of 53.489 billion yuan, an increase of 10.74%." And from the industry online statistics show that the first half of the domestic air-conditioning industry sales growth rate of only 3.64%. Influenced by macroeconomic regulation, limited housing market and incentive policy withdrawal, the domestic air-conditioning industry, which began in the second half of 2011, has continued until the first half of 2013. The industry has almost synchronized the overall restructuring, but from the final results, not all enterprises can be transformed successfully. In 2012, Mingzhu under the helm of the Chinese household electrical appliances industry to become the first revenue more than hundreds of billions of home appliances listed companies, has made a historic breakthrough in China's home appliances industry. The year in which the market was depressed was the highest growth in Gree's history. It is reported that from 1995 to date, gree air-conditioning production and sales for 18 consecutive years ranked first in China's air-conditioning industry, and from 2005 to date, Gree air-conditioning has been ranked first in the world for 8 consecutive years. 2013, Mingzhu to himself and Gree set the sales target is 120 billion. "Dong Mingzhubi more attention to detail and implementation" "20 billion growth is not what we think every day can be achieved." Mingzhu believes that only the details of management can be effective. She always insists that details determine success or failure. The company has grown too fast these years., management is not up to pace, now is the time to sink down to do some work fine. "In Gree Electric appliances President Assistant and Quality Control Department Minister Zhiwei Zhao speaking view, Dong Mingzhubi more attention to detail and implementation." It was almost a shared feeling of her subordinates. This pursuit of detail also makes them feel a clear pressure. "The pressure is quite large. "Zhiwei Zhao Speaking is responsible for quality control," the annual production of 40 million or 50 million sets of products, an average of a hundred thousand of a day, and the request after 0 service, in the quality of each step of the product to spend a lot of energy. "Within the enterprise, Mingzhu's requirements for detail management are almost everywhere. After half a month in office, she held a cadre meeting, at which she made the focus on procurement a requirement. Gree Electronics chief Executive Assistant Liu June pointed to the napkin on the table to the "China Economic Weekly" said: "This carton has a story." "A year ago, gree used tissues by the Department of their own procurement, the price is 3 yuan, now the unified purchase price is 1 9." "A year down, light a carton can save two hundred thousand or three hundred thousand." Liu June said that Gree's cost of one year fell by 3 billion, just because of centralized procurement. In the control of human cost, the scale of Mingzhu is also very strict. Liu June in the Department of the workload is very large, not only responsible for all the procurement, but also responsible for development, planning, documentary, nuclear prices. "She will control the addition of people very dead, forcing you to find a way to solve their own." Liu June said that in principle only three departments can add people, the first is the audit department, because to increase the strength of the audit, the second is the export department, because the export growth is very fast, third is the institute, because the core technology to increase people. However, the decentralization of power is the biggest change that Liu June has experienced in the mingzhu of the year. Mingzhu said: "I am now the most lack of power of the people, all the power of decentralization." My only power is to bring a magnifying glass to find problems every day. "Before, the Gree Cadre's bonus is decided by the leadership's will," Now is not decided by me, but has formed the very perfect appraisal system, finally by the system decides they can take how much money. I only check whether their behavior is harmful to the business. At the beginning of Gree Electrical appliance chairman, Mingzhu to her those who have the power of cadres subordinate to the "fair and impartial, open and transparent, public and private clear" 12 word management policy. "In fact, from 1994 back to Gree headquarters, along the way, I have been a challenge to challenge those vices, to challenge those who do not want to contribute to the enterprise." Of course, in this process, there can be no resistance, no resistance challenge is not a challenge. Mingzhu says the culture of devotion has been slowly permeating the gree. 1998 graduated Liu June to Gree is marketing department, interviewing him is the vice president of sales Mingzhu. "At that time, she was hospitalized in the hospital, more than 10 of US group to the hospital for interviews." "It made Liu June memory, and after the interview, he called his father and reported on the day." "My father said that a manager of a state-owned enterprise can do this, and that this business is promising and you deserve it." "Mingzhu hadAccording to the media, because the work pressure is too big, every year to November, people are very tired hair low-grade fever, to live in a courtyard. This has been happening for more than 10 consecutive years. Liu June father's words now seem to be confirmed. Liu June said he followed Mingzhu to learn a lot, the culture of the enterprise is slowly changing him. As a tribute to those who dedicate themselves to the enterprise, Gree to provide them with a generous benefit: first-line staff to live in one room, the marriage can live in two rooms and a hall; 8 years ago, Gree funded the construction of staff living quarters, so far, has invested 600 million yuan before and after; "Pearl River Delta Enterprise pay survey Report" shows that Gree's front-line workers pay far more than the industry average, and the average year-end award has reached 10,000 yuan; 2013, in the whole industry into a downturn, gree again for all staff to raise salary. More elite troops at the beginning of July, Gree electrical Appliances chief Engineer Huang, engineer of the vice President Zhongpei successively reduce gree electric appliance stock 160,000 shares, 250,000 shares, respectively set up 4.3344 million yuan and 6.5175 million yuan. This led to speculation in the industry, the technical staff in Gree's core position was shaken. Mingzhu to this kind of question is very disdain, "these two high level sells the stock, all obtain our approval, because they really have the urgent need to use the money the place, why cannot sell?" I want to sell it now, because I need money. But then, considering the impact on the market, the fear of causing misunderstanding, it was not sold. This is normal. "And Huang in the" China Economic weekly "interview also explained:" Because to buy a house urgently need to spend money, only to reduce. " "10,000 step back said, if these people really leave Gree, Gree will still live very well, because gree not rely on one or two developers, but rely on a scientific team of more than 5,000 people, we continue to cultivate fresh blood." Gree has an excellent team, that is, I mingzhu back, Gree will be very good. "Mingzhu said. "As an entrepreneur, she can't do this (excluding technology), and entrepreneurs have to use the best of the company, the most competent, the most proficient and the best of the people to deal with the corresponding affairs, this is the maximization." "In charge of the technology of Gree Electronics President Assistant Zhanghui, an aspiring entrepreneur, all the starting point for the development of enterprises." Mingzhu also made a commitment not to cap the investment in scientific research. ' Future gree will have to use technology to win more markets, ' she said. Zhanghui to "China Economic Weekly" said that over the last year, in Gree, marketing of human management marketing, technology, human management technology, business as usual. At the same time, each team is digging for better talent, entrusted with the task. This year, based on the long-term development of the enterprise, Mingzhu is really focused on cultivating a group of young management team. According to her, after adjustment, gree electrical appliances now more than 70% of the mid-level cadres, are from the first line to do up the generation, very young, "these people have a correct judgment on their own." In Zhanghui's scientific research team, also promoted a group of young and talented technical personnel, undertakes the most difficult topic, "Now all has the result". Zhanghui feel, Mingzhu take the palm of Gree electric powerThis year, the most obvious change is the technology and quality requirements are higher than before. "From the exterior to the internal core technology, from the process level to the manufacturing means, this year we have made a very big breakthrough." "Dong always asks for more details and must be original." "Huang said. Mingzhu is very rigorous, stressing that everything starts with the details. "In this rigorous process, at any time according to the situation changes in the adjustment of technological innovation, we have to fight to face." "For more than a year, Zhanghui sleep every day, the pressure is particularly high." "Because the responsibility is very big, I can't let the bottom go wrong." And the new product must be on time. "In the electrical industry such a completely competitive market, the external situation rapidly changing, enterprises to reduce external impact, it is not easy." "This requires an entrepreneur to have a broad mind, a high intelligence, a lot of energy, and a very persistent ability to do it." "Zhanghui eyes of the Mingzhu pursuit of the ultimate, perfect, have a very high demand for their own, but also for subordinates demanding." He described it as "the passing of positive energy". Of course, on the technical issue, they do not always agree on the Mingzhu decision. Huang admits that a complete idea is not impossible, but it is normal to disagree. "The failure of Chinese enterprises is the failure of their own internal, the most lethal one is the enterprise's internal friction." If an enterprise is always internal friction, how to develop? Zhanghui said, a business must have a good internal environment, otherwise, outside a little bit of trouble, immediately fell. ”