The Chinese-style survival of small steel websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's large and small steel sites not thousands of different types, various. Reflects the prosperity and development of our steel industry. There is a very obvious phenomenon, small sites to replicate large sites, the so-called big people, or refers to high visibility, or refers to the size of large and so on. What is a small web site? The author has a simple method, namely the originality of the information. The reason is very simple, purely from the steel web site operation, there is no business model or network technology, such as the limitations of some people have original information. and our steel website information mainly concentrates in two aspects, first is the industry information, second is the supply and demand information.

Small sites, few people are working. or one or two or five or six people. Industry information is generally more standardized and unified, higher concentration, and easier to judge and identify. and supply and demand information is generally more messy and dispersed, the concentration is very low, collection and collation is not easy, effectiveness and time of the difficult to grasp. No staff and time in the supply and demand information, only in the industry information in this regard.

Limitations of small Web sites

It is because the industry information more unified, centralized, standardized and so on, so, the majority of small Web sites are mainly based on industry information. A lot of small websites, whether from financial news or price quotes, research reports, etc. Most are copied from other well-known websites (such as my steel, Lange steel, etc.). Diligent will change the title and content, lazy on the word is not easy to copy.

Take a few examples:

Better point:

For example, China steel price Net (www.zh818.com)

Graphic: China Steel Price NET Home

The author does not have the permission of this website, therefore cannot enter its price quotes page query contrast. The reason for its inclusion in the diligent category, because of its web site structure, column settings, and so basically the same as the big site, the division of the more detailed. It can be seen that the site operators at least have the intention to operate the site.

This is the website's billing item for the business Toll Member login page

This is the "China steel price daily trend conforming" provided by the website

This is the website's "China Steel price weekly trend Reference"

But if you are familiar with the steel and Internet industry, you will soon find that the so-called "China steel price per day reference", "China steel price per week reference" and so on with the Lange Steel network provided by the daily steel industry overview and the weekly steel industry overview almost one touch. Even the Lgmi watermark on the picture is never removed from the weekly trend reference. Just delete all the words "Lange steel" in the article.

In the "Exclusive prediction: China's steel prices will be rising before the end of 2009," the article for example, the title is very scary, the publication time is 2009-11-27 2:43:11,

This article with Alibaba 2009-11-25 17:48 released "from the latest market situation changes to see recent steel price trend" a article almost once difficult, changed the title, copied, for a moment, it became an exclusive forecast.

Inferior point:

A case study of Steel Supermarket network

This is the price list of the website

Disorderly, looking for specific areas of specific varieties price market difficult, need to read through.

This is November 27 (8:50) Shanghai market Construction Steel Price

Also familiar with the steel internet people will find that this with my steel net November 27 (8:50) Shanghai market Construction Steel Price market in addition to slightly different font color, almost identical.

The above mentioned is only the basic elements of the site content, the author of the Comprehensive domestic steel small web site main problems are:

1. Information issues. Original question. The vast majority of small web sites and even all the information to copy a large web site, without any originality. That is, some sites change the title or part of the content of the visitors repeat too high, for visitors, there is no new value, visitors return rate and page stay very little time, adhesion degree is almost no.

2. Column Setup problem. Perhaps in order to add the convenience of replication, a lot of small sites for price quotes, price summary, steel mills information, such as no distinction between regions, time, and so on, all placed in a column. For visitors, finding the information they need is too cumbersome and difficult, and not highly practical.

3. Page layout problem. Many small Web sites, page frames, fonts, colors and so on page basic factors too messy. A single page full of countless ads, and most of the ads are Google, Baidu and other advertising alliances with the provision of steel-independent advertising. The visitor experience is extremely low, even disgusted and disgusted.

4. Customer service issues. Because of resource constraints, small Web sites have almost no customer service, that is, some of the steel websites claiming to be portals, there are few dedicated customer service. For visitors who are interested in joining the site, this psychologically reduces the degree of trust in the site. Cause customer churn.

5. Technical issues of the website. Including SEO, site search technology, lines and so on, and some small sites may want to do well, but limited to all aspects of the reasons, can not do, so that not only will cause the loss of traffic, but also will cause visitors to the site's bad impression.

Second, the small Web site's profit model

1. Member:

Be able to recruit members of the site, or the intention to recruit members as a profit model of small sites, most of them think they do better, since that attractive. From the author's investigation, it is true. This kind of website content information is more complete, the column sets up the comparison standard, the page layout and so on is also more reasonable. Such sites, the biggest advantage is the only advantage is that membership fee is very cheap, ranging from one hundred or two hundred to seven hundred or eight hundred, there are few more than 1000. Compared with the general large Web site five thousand or six thousand of the membership fee is really very cheap. The slogan of this kind of website is mostly: can provide the same information as the big website, but the charge is low, the price is higher.

Problems

The vast majority of information on small Web sites replicate large sites, with almost identical content to large sites. The information that the small website uses to charge is also belong to others, that is to bring others original information to sell. This is necessarily a violation of the legitimate rights and interests of others, infringement, piracy. If the big site to investigate, a lot of small web sites must provoke the Officer Fei.

2. Advertising:

Because the small web site in the industry visibility is not high, promote not enough, resulting in a low natural flow. Most visitors from Baidu or Google and other search engines through search, two jump rate is very low. And a lot of steel sites, small site search keyword rankings, but also much worse than the big site. Thus, small web site traffic and browsing volume are very low, as the steel web site of the main advertisers of steel traders, is not also impossible to put ads on its website. So, in order to have income, a lot of small web sites can only in its limited flow of effort, need to convert limited traffic into revenue, only to put some Baidu, Google ads, such as ads.

Problems

Because of the lack of original information, the small Web site is difficult to attract visitors and readers long-term attention and reading. resulting in low flow, two jump rate small. Ad League ads are very messy and not related to steel, for visitors, it is rubbish content, difficult to have ads click. The benefits are greatly diminished.

Third, large sites need to pay attention to small sites

Some people say that, since the view mentioned above, small Web sites have almost no advantage, how will affect the big site? In fact, for large sites, its recruitment of members and customers to advertise all the revenue and profit base is its original information. And the vast number of small Web sites only have their own account can be copied on the content of its website and charges.

From the cost side, the big site needs to spend a lot of manpower and resources to collect this information, and for small sites, only need an account.

From the visitor aspect, the small website has this information, to a certain extent, has impacted the big website member market. Some visitors think that since I can get the same information as the big site, why don't I go to the small site to see it. The information on small websites is free or low-cost, and they don't care about copyright issues, just like buying pirated CDs.

From a competitive standpoint, a large website provides a source of information for small sites and is the basis for small websites to attract visitors and ad clicks. In other words, if some small web site developed, become a big site competitor. So, it is also these large websites do not pay attention to their own copyright, let it be caused by the development.

Four, nothing is not beyond

From the current steel site overall, my steel network belongs to the first echelon, its advantages for the second echelon (such as Steel House, Lange Steel Network, etc.) is very obvious. And a lot of small sites in their eyes is not worth mentioning.

But, no one is not beyond. The current large web site is mainly based on information information, simply from information, large sites provide the same content functions, can be said that the large site has been the information this part to achieve excellence, small Web site non-stop copying and copying, is impossible and can not exceed the large site.

So, how to transcend it?

Innovation。 Many small web sites are needed to innovate on the content, innovate in the mode, and innovate in function. Need a small site to carefully study and summarize the real needs of visitors, and continue to meet. Only then can attract the user, can retain the user, transforms the user.

Mei (without permission to reprint 570360590@qq.com)

June 16, 2012