The combination of the paper book and the MOOC: Start the study on the "leap" of new products

More and more traditional paper media are noisy to access the new media business model, to rely on the Internet, to use large data, but the way to go, most traditional paper media did not find a clear direction. In the end is the micro-letter "kidnapping", or to find another way to make a breakthrough it?

Jump is an attempt to get through the online rich media and offline traditional paper media O2O reading products. It was launched by a class (previously reported here) in collaboration with the electronic industry publishing house, allowing users to use mobile smart devices to get rich media resources on the line by embedding two-dimensional codes in books or magazines. The birth of the leap-reading product is to practice O2O mode in the book field. Products have just been introduced, only support the "mobile power" book.

Jump read the product itself will not increase the cost of book publishing house, instead of the original text based on, to provide users with more books related to the scene. When you buy a "jump" smartbook, whenever you find a two-dimensional code in a book, you can scan the mobile app's device to get the appropriate rich media resources, including video (5 minutes in length), online testing (30 seconds), Let you learn and consolidate knowledge anytime, anywhere. The two-dimension code setting in books is based on the reading point of interest poi (points of acquires) settings, mainly placed in key concepts, scene descriptions, and so on, without interrupting the reading experience, so that readers get richer information resources. In addition, jump read products and social functions, you can "to book Friends", and the surrounding people to discuss the content of the book, and even share it to micro-bo, micro-letter, watercress and other platforms.

The early products of the jump-reading products will mainly focus on the teaching materials, and are mainly concentrated in the pan it field, with the class and the existing classes and video combined. The future will be further open book channels and video channels, to the entire book market and all video resources open to create a comprehensive reading platform. In addition, the use of large data and cloud computing technology, can detect each person's actual reading rate of each book, the collected data feedback to the publishing house, to help them make book publishing decisions.

For me who likes to read paper books, it is very attractive for me to read the picture of the future books. It simplifies a lot of work for a reader, such as finding a peripheral material, interacting with a book user, and so on, integrating all the things that are read into an app that can be fully realized and practiced while learning. For traditional paper media, the product of the class let them touch the threshold of the new media, found the internet, saw large data.

But the jump also faces some problems: each person's knowledge reserve is different, the corresponding poi of each book is also different. For the teaching of auxiliary books and highly operational books, the leap may be able to help them become an educational tool to understand the needs of readers, but for the humanities in the field of books, jump to help readers to read the difficulty greatly improved. has been the vertical pan it field is able to do well in the whole reading field, still need to wait for the test of time.

Say so much, still put the video bar: