The course and promotion way of Enterprise Portal website construction

A city of all enterprises, self-employed, industrial and commercial households and part-time, less than a hundred thousand of, many can reach millions, they are Enterprise Portal potential sales customers, each Enterprise Portal to receive a minimum of 100 yuan/year calculation, then only this one economic total of 10 million or even more than 100 million! Agents combined with local economic characteristics and their own resource advantages, through their own team marketing, subcontract underwriting, part-time sales, and so on, the annual profit prospects will be a bright! Alibaba mainly for the production of manufacturing, portal network Enterprise Portal covers all industry areas, which is tantamount to allowing agents in the local operation of a whole industry Alibaba!

When searching for an enterprise in a particular industry or product area, often can get hundreds of or even tens of thousands of results, competitive advertising can make bidding successful enterprises from a large number of peer competitors stand out, enterprises participate in the bidding of the key words and amounts are unrestricted, which is tantamount to allowing agents in the local operation of a small Baidu!

The portal network is each city external propaganda image and the Demonstration Strength Network window, homepage "The local brand hundred strong wind and cloud list" 100 advertisement position, may let the local hundred strong enterprise and the well-known brand strengthen in the local brand superiority, and through the portal network to the world, This is tantamount to allowing agents to run a local Forbes brand list!

Portal network can be local enterprises categorized all to be included, and then by virtue of the influence of the site to hold an industry or field related topics such as forums, exhibitions, advertising and festival celebrations, and get the relevant benefits!

The Web site, Web page, and enterprise are all the information that the local people may be interested in and need, and the agents ' regular selection, selection and printing will certainly be welcomed and circulated by the public. This on the one hand to form the line under the interactive publicity, on the other hand, through which the advertising position to obtain the corresponding benefits!

1. Preface

As a result of the government's vigorous promotion, the spread of network knowledge to expand the number of users of the Internet has increased dramatically, many enterprises to the network from recognition to recognition, from passive acceptance to the initiative to the site to request, the network has become an indispensable part of the enterprise. After 2001 years of Dotcom bust 6 years later, the Internet industry is ushering in its second rational development period. Sina President Yan September 1, 2005 in the words of "2005 China Internet Conference": "The Internet industry is ushering in the second spring, a solid spring." However, this does not mean that the site has a great chance of success. Do the internet can not impetuous, to collapse. Therefore, this article takes the development trend of the Enterprise Portal website as the starting point, unifies the current popular portal function as well as the commonly used website promotion method, as far as possible consummates the Enterprise Portal website construction and the promotion provides a system reference.

2, the development trend of Enterprise Portal website

Portal refers to a kind of comprehensive Internet information resources and provide relevant information Services application system. In layman's terms, a portal refers to a Web site that provides comprehensive information and services covering a particular aspect of content. and Enterprise Portal, is to provide enterprises with comprehensive information and services of professional industry website, its essence is the industry website. The Enterprise Portal is used for easy understanding. The needs of users drive the development of the Internet, the first is that the internet needs a lot of information to set up a portal site, then the user needs in the complex information to find accurate information, the birth of the search engine; then the user had a social need, and instant messaging (IM) began to fire. The development of Enterprise Portal is also to conform to the overall development trend of the Internet, and make its own characteristics. The following 3 aspects of Enterprise Portal construction must be considered.

2.1. Embody web2.0 thought

Portals are looking for new patterns in order to meet the needs of users, and these new patterns may also exist between imitation and replication, but one thing is certain, network technology will play an important role. The major portals will constantly change their website function, and strive to embody the Web 2.0 ideas. There are many kinds of definitions of web2.0, and the universally recognized core idea is that "users create content and then serve users". For example, if web1.0 is "news broadcast", then web2.0 "Lucky 52", if Web1.0 is "mass media", web2.0 is "FMCG". Specifically, it is the purpose of the pattern to realize the development from "reading" to "writing" and then to "Building together". For the Enterprise Portal, let the enterprise participate in the website construction and development of the idea is the same, the difference is that the Enterprise Portal can never completely discard web1.0 this "mass media" function.