The deep thinking of website planning in the operation of website

Website planning is a more professional work, including understanding customer needs, customer assessment, website function design, site structure planning, page design, content editing, writing "Web site functional Requirements Analysis Report" to provide Web site system hardware, software configuration program, collation of relevant technical information and text materials.

Professional website Planning Talent employment prospects are very broad, at present our professional planning company more than 10,000, engaged in independent web site business in more than 100,000 enterprises, all kinds of enterprises in the information sector is also in urgent need of professional website planners, the relevant data show that 65% of enterprises urgently need to employ site planners, 90% of companies don't get the right person.

Website planning refers to the thinking method of applied science, carries out intelligence collection and analysis, and designs, constructs, promotes and operates all aspects of the website, and provides the process of perfecting the solution.

Website planning practitioners require a wide range of knowledge, must have the market and sales awareness, with ergonomic awareness, with strong communication skills and writing skills, familiar with the business information collection and information analysis methods, familiar with the site planning, master the basic methods of building the site, understanding the hardware environment configuration, Familiar with the network advertising and search engine optimization methods.

The success of the site depends greatly on the site planning. Determine the goal of the site, to achieve the site function, reasonable website marketing, so that the site quickly improve traffic, establish a website brand image.

Site planning refers to the site before the construction of the industry analysis, determine the function of the site and the face of the customer, in the site construction design, promotion, maintenance and so make reasonable planning. The goal of the site to develop a very big role, how to make a good site planning program, the following Houqingrong and everyone slowly road.

I. Site positioning

What is the main theme of the site, the value of the site is what the image of what to shape. Analysis of the needs of visitors and competitor strategy collection and collation of relevant information, determine the main content of the site, the target user groups, do a good job of the site's starting point.

II. website Construction

Website construction is the basic step to implement the website goal:

1, establish a website, establish the website brand image, what function does the website need, product propaganda, electronic commerce, or industry authority? Do a good job in the initial development of the site;

2, the website design, determines the website function, is makes the website what kind of website: the Enterprise type website, the application type website, the interest community type website, the commercial type website (profession type website), the portal comprehensive website, completes the website design goal direction.

Third, the content of the website

To establish the credibility and authority of the site. According to the site's navigation classification, add a lot of content, enrich the site entities. Clear the theme of the site and classification, around the topic of collecting materials, collection of materials in the extract of the short, the good content to collect in. Good content not only attracts visitors, but also allows visitors to help you advertise.

IV. website Promotion

For the website promotion, the method is many, and according to the different type of website, adopt the promotion method also is not same, but no matter what kind of website, the following promotion method can apply.

1, search engine promotion, reasonably set the page title, tags, static web pages, site maps, keywords, categories, such as directory Landing, to make a standard search engine included in the Web page;

2, website information promotion, such as commonly used links, mass information, bar and answer questions, soft marketing, communication tools promotion, forum signature, mass mailing, advertising and other means.

V. Website operation

Website operation is the website completes, later work is very important. As the saying goes, it is difficult to keep the Jiangshan more difficult, do a good job site, to seek the site's profit point, because the type of site is different, so according to the nature of the site, the profit model into the overall site, to have input, but also return. On the site operation of the column improvement, content management, etc. also to be constantly maintained, to do the site does not damage the user experience at the same time, to achieve the site profit, this is the key, but also difficult to carefully ponder.