The difference between an account manager and an account operator, you know?

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Blog article has updated a lot of account level operation of the article, if the intention to see the friend should learn a lot, then today we from the bidding of the thinking of some of the angle let you overturn before the understanding, just stay in the account operation stage, do the real account manager, To get rid of the data that binds us, but we control the changes in the data, read here There are no very impulsive ideas, if not then do not continue to read, the following content for you do not have much help or you have been to that stage, my content may be too small pediatrics, if you want to change from the perspective of thinking, To get rid of the bidding Commissioner, read on.

First of all, the core content of bidding, we have to consider the flow of money we bought is not worth, we need to start from the needs of visitors to build a reasonable account structure.

The manager of the bidding account must be responsible for the marketing effect instead of just focusing on the quality. Feel the quality of the whole day fell down, if we want to do the result of the auction we want to do is not the quality of the transfer, perhaps some people will say that quality is not good to do how to play the bidding, here to warn the bidding beginners, We should treat the quality correctly, "not to be neglected, also not too much attention, not all the quality of the keywords need to be optimized, often hear someone say that the quality of the conversation will be reduced, very normal, because do not know which keywords can bring transformation, and then blind adjustment, resulting in no conversion of the word consumption, Conversion words are affected, so that the marketing effect of the difference, but also to warn the auction friends, quality is not you want to tune on, we have to correctly treat know which words are worth adjusting quality.

From the point of view of quality, we simply said that the bidding commissioner and the bidding director of the difference of thinking, and then we say that bidding is a very passive marketing approach, while bidding is a system of engineering, if you are only from the perspective of the account, then you still stay in the stage of the bidding Commissioner, From the visitor to create the purchase demand will be through the search keyword to see the advertising ideas of each enterprise, and then choose a creative Click to view the page, if the page content and the needs of the visitors are the same, then it will be possible to directly generate transformation or dialogue. Visitors from search keywords through search keywords, click Creative, browsing pages, consulting and other links, if we are a bidding manager or project manager we should subdivide the needs of visitors, subdivide the marketing process, do a good job every link, then our conversion base is increased, our marketing effect is not better. If you still feel excited about the state, then continue to read, we say a bit more high-end, bidding strategy, to see the bidding director's thinking.

Bidding strategy play more high-end, has been completely rid of the bidding Commissioner's thinking, now do bidding there are two types of people, one is the same as the competition in the account of the key words, and then desperately finished high prices, another kind of desperately playing low price flow, as to how to play low price flow, have ideas of friends can go to think about how to do. The most important thing in bidding is the control of flow, know our page can host which keywords, we give the content is not what visitors want to see, at the same time we need more consideration is what the visitors choose us, the consultation or purchase of visitors do not need too many reasons, only need a reasonable reason to meet the needs of visitors! What we give visitors is the solution to "pain" rather than just selling products, if you are a project manager in the perspective of the problem, then we are not only to complete the transformation, more importantly, in order to continue to cultivate the old customers, as Liukeia teachers have stressed the "Fish pond Theory."

Summary: Whether it is to do bidding or other methods of network marketing, our core is the user needs, only from the point of view of the user needs to gradually guide visitors to the final deal, perhaps some people will say that user demand is very virtual concept, but we can quantify.

Author information: Yaorui, Baidu certified marketing consultant, push a SEM channel editor, Division from "Console Network Marketing" expert Kun, want to see more articles please login www.yaoruibin.com. Micro-Credit Public platform SEM password: Semmima