The difference between high-end product and low-end product network promotion

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From the traditional marketing model to become a network marketing, the initial should be to their own products set a good position, find a prospective customer base. Whether the product is brand or not, you must use the most appropriate and effective way to sell out in order to obtain the best interests. The network is a more open platform, so it is easy to improve the product exposure rate, mining potential customers. But also exposure to some negative information, so to be on the network platform to gain a foothold, must win the customer Word-of-mouth.

The gap between the prices of each product resulted in the separation of the customer base, which is also the business in the open product before the fixed position. Low-end products through the QQ Mass, mass mailbox, blog and forum marketing, in some large B to C platform to release product information, it is possible to obtain the first batch of customers. For low-end products customers are mainly concerned about the appearance of products and price, for the product materials, technology, quality is considered less.

High-end products because of higher prices, so the number of customer groups, for the promotion of a bit difficult. Now China's high-end consumer groups have a high degree of education, High IQ, master a certain wealth, strong consumption. And this group is good at collecting products of various information, than the average customer to be shrewd. So I think the promotion way can from the product profession Network, the magazine as well as the traditional media, some more well-known high-end product forum is also a promotion good place. The promotion of a product is good and bad, also does not depend on a certain aspect, but is the product quality, promotion, logistics, terminal image display, after-sale and so on. Even product brochures, brochures are related to the success of a product promotion. Word-of-mouth Marketing has always been the most important product, no matter what way you sell products, a good user reputation is the key to your success. and to maintain good customer reputation, the above are indispensable. Product reputation is done, so that customers spontaneously help you to promote products, then you succeed.