The domestic game database and the overseas market big data Close union, "The game Sea O2O" platform obtains the recognition

Today, the Chinese game overseas distribution of the powerhouse Uzone (Jiao Network) officially announced the completion of a round of 20 million yuan financing, valuation of 100 million yuan. After obtaining the financing, Uzone (Jiao Network) will make full use of the overseas market, in the talent, products and funds and other aspects of the global game market. Uzone (Jiao Network) to create a new "game to sea O2O" platform for the first access to the capital market recognition.

The domestic game database is closely combined with the large data of overseas market segment

Domestic games since 2006 began to enter the global market, for 9 consecutive years has shown high speed growth. According to the "2014 China Game Industry Report", 2014 China-made games overseas cumulative income of more than 3 billion U.S. dollars. Domestic game at sea this wave of the current most mainstream models include overseas self-built companies, cross-border operations and authorized operation of the three modes of cooperation.

How does the game go to sea? The three most critical issues, first, is that data----data is more comprehensive, more realistic and more timely. The second is the lower part of the line. The offline part is the product international display, marketing and service. The third is the application of large data. What are the chances of this game in the local market, including the one we saw today, based on historical data analysis? And for overseas operators, the two most critical issues, the first is to verify the quality of---products, the second is the development of team product development capabilities of sustainability.

In 2014, there are tens of thousands of game companies to provide more than 20,000 games, of which less than 10% can achieve profitability. For most research and development enterprises, financial and human constraints and focus, the most appropriate is to authorize the local operators overseas, but for research and development Enterprises, the independent completion of the above requirements is very difficult to achieve. For overseas operators, the first is not timely access to the latest product information, and then can not understand the Chinese game research and development enterprises and product real situation. Uzone (Jiao Network) provides a timely and efficient solution to this pain point. Uzone (Jiao Network) was founded in 2014, in the past year to serve more than 2000 domestic game research and development enterprises and more than 500 overseas game operators. The company provides "game to sea O2O" mode for Baiyu domestic games into the global market segment landing services, access to Europe and the United States, the Middle East, the new horse, Indonesia, Vietnam, Japan and South Korea and other regions of the partners highly affirmed.

"Game to sea O2O" mode offline activity

Moscha, co-founder of Shanghai Jiao Network, said, "The game" created by the Jiao network "to the Sea O2O mode" to effectively solve the domestic game export business needs, the formation of online products + offline marketing (Overseas) + offline services (domestic + foreign) closed-loop. In addition, the company has a professional team in product localization, version change and so on for the domestic research and development team to provide support, and for domestic game matching market and matching professional operations team support. ”

This service platform is mainly through the line + offline dual-line service to achieve. Under the line section, Uzone (Jiao Network) under the Uzone sail will be a major carrier. Since last May, the sailing and the game Working Group, the rendezvous together to launch the "Poly" series of domestic games to sea activities. including May 2014 "cross-Strait Gaming Industry Summit Forum", November 2014 "Korea poly Hundreds games gathered Gstar", December 2014 "The First China International Game Fair", February 2015 "Taiwan Poly 200 Games debut TGS" and other activities, and won the special support of ChinaJoy organizing committee. In addition, Uzone (Jiao Network) will also launch the "China Research and Development power" and other mobile products, from the line, the line under the dual service line architecture at home and abroad game products business platform.

2015 company will also launch the "Poly" series of Sister article-"Hui" domestic Research and Development Force series of activities for domestic research and development to go to sea to advise. Moscha revealed that "the Jiao network will be through the" poly-Domestic game power "and" national Research and Development Power "and other series of online activities to build big game data, adhere to the lead domestic game to enter the global market this matter. ”

Together to enter overseas markets, together to seek new blue sea market. Uzone (Jiao Network) This tens financing will better protect the company in the future of game distribution, agents, overseas localization operations in the all-round support of domestic research and development enterprises and overseas game operators. "Every domestic game in different regions of the market can establish a brand, under the Uzone, the line activity and the Uzone mobile end of the" China Research and Development power "online platform to form a dual-line interaction to create a broader brand effect," Moscha said, "For example, we have reached a strategic partnership with the Nangju era, responsible for "Eye of the Asura", "Cool Love Warcraft" and "Moore War" and other products in the Japanese market, this also shows that we are constantly seeking to enter the overseas market partners, we hope that more game companies to join us in the overseas market. ”

Large overseas data set sail, escort regiment to Sea

In addition to "gathering" and "sinks" and other series of online service activities, Uzone (Jiao Network) will be through with a large number of overseas game operators to build a global market segment large database. "2014, we launched the" Korean Poly domestic game to Sea "," Taiwan poly domestic game to sea "and other series of activities, access to hundreds of of overseas games operators favor. Uzone for domestic games to provide a focus on exposure opportunities to become overseas games to show the largest number of Chinese-made game enterprises. Moscha said, "In the future, we will lead more domestic games into overseas markets, and actively participate in the overseas market game operation support work, through for the domestic research and development team, overseas game operators service, collect the real data of overseas market segments, and for domestic research and development team to provide data reference." ”

The overseas game market has the great temptation, the user quality, the market dividend, each kind of resources and so on are the domestic game enterprise's new Highland. Although the Chinese game products also have great value to the overseas game operators, but the different region, the difference culture, the complex custom all becomes the domestic game on the road which needs to face squarely the question.

The upcoming "China Research and Development power" mobile end

Uzone (Jiao Network) through its own professional team, to provide platform services to eliminate the domestic research and development team of business and overseas operations worry. For domestic research and development enterprises, can alleviate the cost of business personnel pressure, especially in overseas markets, such as high cost pressure, so that the focus on product development. In fact, the domestic research and development team from the game product demo is suffering from follow-up market, operating and other pressure, Uzone (Jiao Network) of the holding group to sea to meet the domestic many research and development teams of the actual needs.

"In 2015, the Jiao network will increase the distribution of games in overseas markets and achieve multiple leaps in product quality, quantity and distribution," Moscha said. At the same time, the company will be through various overseas subdivision of domestic game overseas market database, through large data analysis for domestic research and development to provide the most accurate and real overseas game market data. ”

This year, the domestic research and development team how easy to go abroad, how easy to get overseas game operations support will become the mainstream of doubt. Uzone (Jiao Network) will expand China's gaming overseas market share by helping to develop and export gaming products domestically and in collaboration with overseas game operators to provide core services such as localization operations and follow-up support for overseas markets.