The evaluation method of website promotion effect

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The strength of the website promotion to a certain extent explained the website promotion personnel to pay how much, that how to quantify? One of my "Internet navigation" friends asked me, he said he built a website "personalized Internet navigation", and spent a lot of promotional costs, but do not know how to evaluate the promotion of promotional staff. I have built my own station experience to tell him: "The site's promotional effects and efforts can be quantified", these quantitative indicators are:

(1) Search engine's collection and search results ranking

In general, the more registered search engines, search engines included more pages, the more access to increase the effect, and the other included in the search engine search results in the ranking of the same important.

For example: We take "personalized Internet navigation" as the key word, this keyword Baidu search engine It also included with the corresponding keywords page, if this page in the search results sorted in the third page, then the effect of such promotion is greatly weakened. Because most netizens only look at the first few pages.

I use webmaster tools to a friend of this web site for evaluation, Baidu included 1w7k page, other search engines included quantity is also normal. Then in Baidu search "bee" row second, "personalized navigation" ranked second, "personalized Internet navigation" ranked first. To do the navigation website, the promotion of the station has done very well, indicating that the promotion staff paid efforts to promote effective.

(2) Number of links to other websites

The more links the other sites have, not only for the Web page included benefits, while the search results ranked more favorable, and visitors can directly from the partner's website to get access, so the link, especially high-quality Connection also reflects the efforts to promote the site, but the number of links is not necessarily in direct proportion to the amount of traffic.

(3) Number of registered users

Web site traffic is the basis for the effectiveness of the site to promote, to a certain extent, reflects the ability to obtain customers, one of the most important indicators is the number of registered users, because the registered user is the development of the Web site resources, network Marketing resources, but also stabilize the resources of netizens.

Webmasters are using Webmaster statistics tools to view the daily visit, but do not ignore the analysis of these statistics, which is the barometer of the Web site, the equivalent of a company's financial data, not through these statistics to find problems, solve problems, adjust the direction, the site is not easy to operate.

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