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Summary of a lot of webmaster are "viral marketing" the word induction is very suspicious, good, in the forum we often say how useful promotional sites, viral marketing is the main, but what is viral marketing, we should do, now online about this kind of article is still very small, why? Because a good style requires a thorough study by the Masters, How talent to do Street know lane smell, see stationmaster your big white ability, if your creative rich good, manipulate today's popular video will be the Netizen each other recommend reprint circulate, occasionally this kind of circulation of the hot phenomenon will appear in the collection of video announced several months later. Therefore, the collection of video hot root, but also should stay in the creative.
For advertising agency companies and brands, viral video marketing is a traditional collection of marketing, a low-cost, high price to fill. It gives agency companies and clients a chance to test some inappropriate TV but more properly collected adventure ideas. If the creative rich good, the popular video will be the Netizen each other to recommend reprint circulate, occasionally this kind of circulation of the hot phenomenon will appear in the collection video announced several months later. Therefore, the collection of video hot root, but also should stay in the creative.
The key point of viral video construction-Ask yourself: Am I willing to allow this video to be shared with associates? 599cn.com
A video with a strong click rate, must be based on the premise of sharing, I think the mind, not Cheng, unimaginable, I am willing to approve the referral to my associates, I am willing to allow more people to share my surprise discovery, this is the video on the collection of the premise of the rush and the root, the creative spat will decide how far it can go.
Sample1:guys backflip into Jeans (for Levi ' s) [spectator count spans 4.7 million, uploaded May 5 this year]
Sample2:bruce Lee Ping Pong (for Nokia N96) [spectator count spans 100,000, uploaded July 18 this year]
Meticulous Unity products selling points and characteristics of "entertaining" both entertainment public, but also to promote products, both to annotate the selling point, but also to eliminate rigidity, which requires video planners to accurately grasp the product selling points and characteristics, choose the appropriate narrative knot negotiation picture emerged form.
Sample1: When Shanghai snow-Buddha mm met trailer
Sample2:smart How to play a parking space
On completion, large scale sowing, in the professional interactive advertising agency company, video planning and construction of the film are completed by the creative department, from the preliminary research negotiations to finalize the finished product, have a rigorous flow of things, new technology, new forms of emerging applications can make the video in many films stand out. At the same time, video marketing is a great success, depending on how well it is seeded. In a tight budget moment, you can manipulate the internal capital, SNS website popular development is more conducive to dissemination and sharing, but professional video seeding company can ensure that the seeding base-100,000 times, so in the video transmission scale large and wide, seeding company is an expert.
At the end of a few sentences, if the webmaster you want to do, then must look at the virus marketing needs and conceal (five to and five don't):
"Five to" http://xian-rc.com/
1. The narrative of Qi and Austria
Whether it's a video collection for viral marketing or a user-oriented thank-you note, the brilliant video must learn to tell stories to keep the details of an audience.
2, concise
The best online video has a length between 30 seconds and a few minutes. If you have up to an hour to say, then break into a few small paragraphs, so that the less beautiful audience will feel more funny, and easy to find the topic.
3, calm
In marketing, if you're in a race to get the grassroots to imagine building video clips, it's better to be a bit of a brain, because there are a lot of negative tools in the works.
4. Do your homework
No one can guarantee that a video marketing strategy is destined to inspire viral transmission. Even so, you still have to get what the consumer wants, just as you have done in traditional marketing.
5, accurate calculation
Of course "viral video" is becoming popular, but this does not mean that those who do not enjoy the audience will be your policy group. It's best to get the audience's composition Chen, and then look at the truth there are a number of people who will turn into end users.
"Five Don't"
1, fraud
If the company wants to pretend to be a popular net, then it is necessary to risk being buried by the Spit-Star after the truth. It's best to be honest about who you are, because integrity is more serious online.
2, tail
The best promotional video must let employees Chen their stories in their own words. It is only self-defeating to fengying a lot of speeches.
3, very polished
If you plan to start collecting video marketing for your product, you don't necessarily have to guarantee the high quality of your work. In reality, high video quality is easily misinterpreted as a traditional television advertisement.
4. Young and
According to the latest observations, compared with 18-24-year-olds, the 35-54-Year-old's middle-aged and young viewers have absolutely the same passion for collecting video. If you set your policy to the audience as young people, you will lose the missing market.
5, forgetful Brand
The world's funniest video can achieve excellent communication on the Internet. But if this video can not strengthen your brand image, then the effect will become--not beautiful Peng Hoshei, buyers rare, user Baisibuxie.
Well, at the end, I wish every webmaster in China can make a dream!