The failure experience and lesson of one year of serious management of website

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A year ago with a few friends to invest in the Internet, after the study of the current fate of the network. At the beginning of the stage, we have done a relatively adequate preparation, from the domain name selection, system selection, promotion and optimization of the plan, staffing, the allocation of funds have made a good plan. Theoretically, we feel that success is just around the corner, in fact, the flow has also achieved good results, the highest in the promotion of more than half a year to achieve 1wip,6w+ PV. But now the flow has dropped more severe, now speaking, should be a temporary failure.

Now I based on their own website, to share the failure of experience, I hope that we can learn from

1 System selection (do not use test version of the system, should use mature products)

We wanted to do a big portal, our own development cost is high, we considered at the beginning of the use of others to develop a good system to do, after several CMS tests, we chose a most well-known software company in the industry (unsigned) of the CMS software, the company's products are also true, Wrong is wrong in our choice he has just launched the latest net Beta version of the CMS, when he just launched to test the first edition, with the company's trust and his functional feel more close to our needs, we use up, the result of a spate of problems.

Because it is a new system, and the official for profit considerations, few of the system inside a number of tag code to do detailed instructions, the results of all rely on their own technicians to use, and upgrade very frequently, according to many web site errors.

A: In a certain upgrade, due to the error of the label, resulting in a very large number of sites repeated the title of the article, repeat the keyword URL, which is very fatal to SEO.

B: The first time to use the system for the system static conversation directory does not understand the setting, after the discovery of all unreasonable, and reuse the new directory structure to generate static, delete the old, is a serious blow.

C: Site generated sitemap is wrong, the first generation in the background has always been prompted to success, to the server to see also Baidu and Google's a sitemap of the XML file in that, we began to think that all is normal, thought he was a guide file, but later found that the upgrade is also a label error, That XML site map is always wrong, very depressing.

In fact, I highly recommend that you use the current ADMIN5 official use of this system.

2 The choice of IDC provider (should choose mature to have a photo of the regular IDC)

The wrong IDC business Choice gave me a fatal blow, at first we put the server to my business IDC friend (later know he is linked, no IDC license) hosting, of course, the hosting fee is very cheap. Usually, of course, but in last month's internet crackdown, the server was shut down. But I this IDC friend didn't tell me the truth, has been pleaded in the processing, immediately can open, the result server has stopped for 20 days. I hastened to find another IDC friend to put the server into the Xiamen Telecom room, resuming the opening. But it is too late, I found that the site directly to Baidu down the right, site not to the home page, fortunately, Baidu included in the. But it has caused a website traffic explosion. The lesson of blood!

Although more than 1 years, the site traffic in the backtrack, but we believe that this is temporary, I also give you webmaster some good ideas. How to SEO and promotion of the topic I do not say, A5 net inside too much. I'll say some of our thoughts are more successful.

1 vision to be based on the industry first, and as the goal to operate the website

We encourage our collaborators to come to the site to send original articles or false original articles, expensive in the essence is not much, long-term adherence. We found that more and more peer sites are coming to our website to transfer articles.

2 constantly evaluate the deficiencies of their own website, make timely adjustments

We often ask different people and collaborators to put forward their views on the website, draw up reasonable opinions and improve them to meet the needs of the viewers and collaborators. Now the universe is still using the old version, the new version of the interface will soon be released, then we give some advice.

3 Technical or functional or new ideas are also important

A little new idea, even if it is changed with the old, as long as it is reasonable, very effective. Here I will give the concept, where we have new practices I will not say (confidentiality issue).

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