The list effect should be paid attention to in mobile application promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mobile applications have a stronger Matthew effect than other Internet products. Think about it, developers have racked their brains and it's hard to get products to the top of the app store, but once a product has reached the top, it is often able to occupy the title for a period of time, and will be the forefront of long-term occupation, recall the "Plant vs Zombies", "Angry Birds" and so on, all the

Why is the Matthew effect of mobile applications stronger? I think there is one factor that cannot be overlooked, that is the application of the list mechanism. Today's mobile Internet is still the list of the world. Limited number of applications, search engine advantages can not be fully reflected, a large number of users to obtain the application of the main approach or application market, and the application of the market in the most influential user decisions is the list.

The list is one of the reasons why the Matthew effect of mobile apps is stronger, and the list effects are the factors that we should focus on when we focus on the promotion of mobile Internet products. Several previous articles have shared some of my views on ASO, which is actually a concern for the list effect. But the list effect of mobile application promotion is obviously not just the list of search results.

Especially important is the application of the popular application market list.

The most popular apps in the application market are the list that many users are most concerned about, in some application markets this list is the download list, but with the Apple hit the brush list and adjust the algorithm, the download alone can not guarantee that the application is in good position, and I am also opposed to the cheat of the brush list method. I would like to share with you the view that the rational use of the list effect, can make our investment in the promotion of more effort. As a simple example, the cost of pushing the application to the top is high, but there is no need to go to the top and there is a good exposure. For example, we are in the application of advertising, you can take this strategy: put ads, so that the application to obtain a better exposure position, and then bring the natural download, after the ranking decline, we continue to put ads, so that its return to higher rankings. In this cycle, you get a high ROI without swearing that the mobile ad platform is too expensive for each activation two yuan.

There are many other lists we can use.

For example, the latest update list, you just have to ensure that your application a certain frequency update upgrade, you can ensure that they often appear in the forefront of the list, of course, not to allow you to apply every day to upgrade, you need to find a reasonable middle value.

For example, the current rise of the fastest ranking version, perhaps ranked the top application of the costs you can not afford, but it is relatively easy to appear in the fastest rising list. There are also user rating list, daily application list and so on, there are too many lists we can study, and research through the list, we have mastered the most effective mobile application advertising strategy, at least, in the short term.

In fact, the traditional industry and other Internet industry marketing peers should have a feeling, that is, mobile internet marketing than traditional projects better to do, because in addition to the same as other projects optimization strategy, there are many list effects. But the list effect can reduce our cost, improve the price ratio! So if you think mobile internet advertising is more difficult, then you must not grasp the right approach, research and study!

This article starting Self's Internet Observer blog, reprinted please specify the Source: http://www.vqiye.com/article-34-1.html, thank you!