The sort of search results are finally faced by the user

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A few days ago wrote an article "SEO core competitiveness, how much do you know?" The article, the reason for writing this article, a big reason is to do so long a small review of SEO or also to their own a reflection, a lot of things done too blindly follow, do not see the essence of things, however, recently I also read a lot about the principles of the search engine information, I want to re-examine SEO from some essential principles of search engine, remember just contact with SEO when also wrote an article on the principle of search engine: SEO novice must See, search engine work principle, but now to share is about "search engine results of the sort of final face is the user" an article, Of course, from the basic technology of search engine, including crawl, index, sort three aspects.

Before that, ask the key question: What is the search engine's result sort? Who is the ultimate face of the search engine?

Sorting refers to the sort order for search results. Most people would have such a preconceived idea that the weight of the Web page must be ranked in front of the search results. We cannot say that this is true or wrong, and we can only say that this statement is not comprehensive enough.

Look first: Two articles of the same content

Perhaps a lot of friends will encounter such a situation, when they wrote an original article, first published in their own blog, and has been included, and then posted in some high rights of the site, or by some than their own site weight of the high site reproduced, the results can be very good, and included fast, But when you search for this article, your blog site is usually ranked behind those high weight sites.

This situation is the same article published on different sites, weight is a very important factor, but also included is very fast, the weight of the site on the top of this article ranked more advantages.

OK, what's the hint for us to do the promotion? Is it important? How do we use these high weight sites?

Another scenario: two pages with different content

To do a simple example, when a user input keyword Keyword1+keyword2, this representation Keyword1 and Keyword2 search, is "and" relationship, that is, in the search results must include both Keyword1 and Keyword2, For example, we have a Web page a,keyword1 and Keyword2 at the same time, and a total appeared 5 times, there are very natural; there is also a page B, only Keyword2 this keyword, only appeared 2 times, OK, If we have a clear idea of the weight of page B is higher than the weight of page A, however, according to our general view is the high weight of the page b in front of. OK, now the problem, ranking can have a lot of factors, weight is one of the important factors, then when we want to consider the user experience, directly from the point of view of the search engine, which page is the user most want it? Web a? page b? It's obvious that Web A is more user-searchable.

This explains, first, one of the important factors of weight influence ordering; Secondly, the effect of sequencing is a synthesis of various aspects of the formula; third, the search engine finally face is the user, conforms to the user experience is the most essential sort; four, we do SEO is not just do rankings, search engine to user experience, Our website also wants the user experience, this kind of way only then clings to the policy route, not to mention the weight is not two days a day to cultivate, now each step completes the user experience, the weight also gradually enhances, then the website will develop healthily.

Today is written here, the analysis is not very comprehensive, but hope to give the reader to leave more thinking, full of thinking of life, is more intelligent and progressive life.

The author of this article: Desert Yoko, Zhuhai whim printing supplies network Copyright (www.28qx.com), reprint please keep!