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The title of a Web page, like the title of a book, is a high generalization of what the book is all about. We are the first to judge what the reader is saying by reading a book. In the same way, search engines understand what a Web page is about and start with the title.
This is the title part of a webpage we intercepted, from which we can directly judge that it is about tea and art, and that the following is the station name of some websites, which is to help visitors understand some additional information about the webpage.
So, the search engine has no "eye", how does he judge these contents?
Search engine is a special visitor, he is through the robot to crawl the Web page code, and through the relevant programs to filter the code, to identify the actual content of the site. Below we will explain with a section of page code containing header information.
<! DOCTYPE HTML PUBLIC "-//W3C//DTD XHTML 1.0 transitional//en" "Http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd ">
<html xmlns= "http://www.w3.org/1999/xhtml" xml:lang= "zh" >
<head>
<meta http-equiv= "Content-type" content= "HTML; Charset=utf-8 "/>
<title> Tea and art-Tea: Tea Information Network | Professional, comprehensive tea line portal-powered by dedecms</title>
Between <title></title> is the title, consistent with the above figure.
Search engine read a page of the first part of the content is the title, as long as the webmaster is honest, that basic already can through the page title to determine the content of a Web page.
Page title is still recognized as the impact of the ranking of one of the most important factors, then, the title is to affect the ranking of what the page?
The page title tells visitors, including the search engine this visitor, what this page is about. This is the question of "Yes and no", that is, the concept of 0 to 1 is the same. The effect is to have the search engine incorporate the Web page into the results of a keyword. Take the above page as an example: the title contains "Tea and art", when others search "tea and Art", the page may be included in search engine search results.
Summary: The title interprets a webpage "what", "about what". It is also one of the important factors to help search for the first factor that leads to a Web page content.
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