The user group analysis of the shop source platform

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Now open Taobao shop seems to have become the first choice for young people to start a business, so more and more young people choose to open Taobao shop, followed by the problem has slowly surfaced, Taobao on the small and medium-sized sellers are too much. The industry's competition has become unusually fierce, opened Taobao store friends are very clear, to get more profits, unless they own source. And now the Internet also has a large number of online shop information platform, this article will focus on the analysis of such site users, no matter what type of operation of the site, the first step I am going to in-depth analysis of the site's user base. Only grasp the user's psychology, to make a site bigger and stronger, for the shop source platform class site, the most important user group should be the vast number of Taobao shopkeeper, but this user group is too broad, we need to analyze this group more detailed, I roughly divided into three categories:

NO1: Novice Taobao Owner

I even a novice Taobao shopkeeper, a lot of beginners do not know how to find sources of supply, although the Internet has a lot of such Taobao store supply platform, but can believe these platforms, to tell the truth the author is not good to say. Novice will have to learn more shop knowledge, such as: How to choose the baby, what kind of baby for their own to do, new hands have a lot of students in school, they do not have much money to invest in their own store. Therefore, in the choice of sourcing, we must take into account the cost of the problem, if such a supply platform has customer service staff to solve various problems, so for beginners, it is definitely excellent, or to engage in a discussion platform, so that more users to join the site. Beginners can learn from here, veteran can be here to share their own shop experience, of course, certainly have to find ways to give the veteran a little advantage, such as: Site membership points or something.

NO2: Senior Taobao shopkeeper

The so-called senior Taobao shopkeeper, is the old shopkeeper, for this part of the user population, they need more stable partners, such as a woman selling Taobao shopkeeper, his Taobao shop reputation has been very high, so the demand for goods will be very high. More value is the quality of goods, need more customers. Stable, good quality source is not easy to find, so this part of the user's choice of sourcing will be very cautious, of course, in this respect is also very experienced, and compared to those rookie novice, they will not choose a good source. Taobao as a source of the platform, the face of many new Taobao novice, I think more should be taught how to open shop and choose sourcing, and for senior Taobao shopkeeper, mainly to provide them with better sourcing resources. In fact, the most core source of supply platform users should be this part of the old shop long.

NO3: The strength Taobao shopkeeper

Now there are a number of special Taobao store companies or teams, such companies will operate a lot of Taobao stores, natural companies have more human resources and capital investment. Of course, such companies also need to look for sourcing, and usually need a large number of sources, I feel that this part of the user crowd like the site's VIP members, belong to the site's major customers. So for this part of the user can open some green channel, priority for these users to provide a better source of supply, but the VIP members must be charged a certain fee, as to how much commission, it can only be based on the actual situation to decide. In fact, the supply platform can charge a certain amount of business Commission, such as the network of the model, but for many ordinary cock silk users, it is obvious that this will lose a part of cock silk users. The above analysis of several parts of the site user group characteristics, there must be a lot of deficiencies, welcome correction.

In Taobao, small and medium sellers survive more and more difficult, a lot of small and medium sellers finally have to opt out, but also have time and money problems, in the Internet era of spelling money, cock silk taobao shopkeeper do not have the funds to do promotion and marketing, but not to promote themselves, all kinds of problems have to let this part of the Taobao shopkeeper deterred. I also belong to one of these, and finally advise those who are ready to open Taobao store friends, open shop there is a risk, investment need to be cautious, good the author to share to this! This article by the Chengdu International Trade City http://www.cdsmc.com/original release reprint reserved address